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TCS New York City Marathon 2018

 

With its inclusive and accessible innovations – both on race day and otherwise – TCS reaffirms its commitment to community health and technological evolution.

Since 1970, the New York City Marathon has grown from a Central Park race with 55 finishers to the world’s leading marathon in 2018. The TCS New York City Marathon, held this year on November 4, 2018, featured the largest turnout in event history, with more than 52,000 finishers.

TCS has been the title sponsor and technology partner for the New York City Marathon since 2014. For the fifth year running, as part of an eight-year partnership, TCS is also the Premier Partner of the New York Road Runners (NYRR), supporting youth-oriented running initiatives year-round.

Setting Higher Standards

This year, Mary Keitany became the only woman in the event’s history other than nine-time champion Grete Waitz to win the open division four times. Ethiopia’s Lelisa Desisa took the men’s title. In the wheelchair division, Manuela Schär repeated her victory as the women’s champion, and 20-year-old Daniel Romanchuk became the first American man and the youngest champion to win the wheelchair race in the division’s history. 

TCS continues to make the marathon the most technologically advanced race in the world. This year, TCS Interactive created a video game ‘Marathon City – Sprint to Win’ with the goal of showcasing home-grown technology and inspiring people of all physical abilities to get active and interested in the marathon.

In the kiosk-based game, players raced one another on specially-designed controller mats. Differently abled athletes were able to participate as well, as the set-up also featured a functional wheelchair controller.

In addition to the interactive game, the award-winning TCS New York City Marathon App powered by TCS was back, and better than ever. The app provided users with features such as pro runner bios, spectator guides to plan race-day itineraries, interactive course maps, voice integration to track their favorite runners, and cheer cards, to name a few. The app’s downloads rocketed by 30% compared with the past year to over 436,000 in 2018.

TCS continues to be instrumental in propelling sports on a local, national, and international scale. The TCS New York City Marathon was broadcast to over 650 million global households, apart from inspiring the over 1 million spectators at the race course.

By forging strong societal bonds through academies at the grassroots level, and supporting sporting legends and associations across a multitude of sporting disciplines – most notably, marathons – TCS strives to always promote the values of diversity and inclusion.

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