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SPORTS SPONSORSHIPS

TCS New York City Marathon 2019

 

A record-breaking 53,000+ runners from around the globe took to the streets of New York for the TCS New York City Marathon on November 3, 2019, alongside over 700 Team TCS runners (featuring our clients, prospects, guests, employees and Team TCS Teachers).

As title sponsor of this premier running event, Tata Consultancy Services (TCS) is committed to launching new and innovative activations to support the race. One such technologically advanced innovation, the TCS-powered marathon app, reached a new world record of over 492,000 downloads in 2019, representing a 12.4% increase over the previous year.

The app saw several new features in 2019, including advanced runner tracking for unlimited number of runners, with mile-by-mile splits starting at mile three; an optimized spectator guide that helped fans create itineraries to navigate New York City; and new augmented reality integrations.

Also new this year was the TCS Interactive-created VR wheelchair racing experience called Marathon City: Spin to Win. This immersive activation allowed users to understand first-hand the unique experience of wheelchair racers. Daniel Romanchuk, a 21-year-old American wheelchair athlete and the reigning TCS New York City Marathon elite wheelchair category champion, praised the activation’s role in helping to build awareness and understanding about this sport.

Program Information

TCS also hosted a series of student engagements in the run-up to race day. On November 1, we presented our annual goIT Marathon App Contest. Focused on TCS’ dedication to STEM education, the contest encouraged students to use design thinking to create an app concept that promotes health and fitness.

Using skills they learned during the goIT program, students from across the US presented their apps at the TCS New York City Marathon Pavilion. The winning team – Fitness Buddy, from MS 15 in the Bronx, New York – created an app that partners high-school students with senior citizens to encourage each other to be active in different sports.

TCS and Discovery Education also presented a specially curated TCS New York City Marathon curriculum for our Ignite My Future in School program. These lesson plans use computational thinking strategies to assess the effectiveness of various sports and exercise tools, design food labels for healthy eating and help students investigate how physical activity affects emotional health.

After the success of the inaugural Team TCS Teachers contest in 2018, TCS again honored 50 teachers from across the US and Canada, giving them an opportunity to participate in the TCS New York City Marathon 2019 and access to free STEM-based educational resources for their classrooms.

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