TCS reinforces partnership with the TCS Amsterdam Marathon
Invests in new title sponsorship for the TCS 8K run
Amsterdam, July 9, 2013: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading IT services, consulting and business solutions firm, has reinforced its partnership with the TCS Amsterdam Marathon, today, by signing a sponsor contract for the eight kilometer run, which will henceforth be referred to as the “TCS 8K.” This investment comes as an extension to the company’s current title sponsorship of the full marathon. The additional partnership for the 8K track has been signed until 2015.
The TCS Amsterdam Marathon is the largest running event in the Netherlands with over 40,000 runners expected this year, including 7000 of them in the 8K category. The marathon was awarded the prestigious IAAF Gold Label in 2013, joining a set of elite races that comprises New York, Paris, London, Boston and Berlin. The TCS 8K race as well as this year’s full marathon will have a unique new feature, as the new route will go through the new and just reopened Rijksmuseum via the bicycle tunnel.
By extending the sponsorship of the largest running event in the Netherlands, TCS has reaffirmed its ongoing commitment to the marathon as well as the official charity of the event - VUmc Cancer Center Amsterdam. The previous year’s race, in which 1200 of TCS’ clients and employees participated, raised a fund of € 115,000 enabling VUmc CCA to expand its research capacity.
Amit Kapur, Regional Director and Head, Benelux, TCS, said, “We are very pleased to extend our commitment to the TCS Amsterdam Marathon as the new title sponsor of the shorter 8K track. The TCS 8K is very inclusive and creates an opportunity for more runners, including aspiring runners and their families, to experience the event and contribute toward the wellness of society and cancer research.”
“We are proud that TCS has become the 8K title partner within the TCS Amsterdam Marathon,” says Simone Richardson, Director Le Champion. “The 8Ktrack gives an extra dimension to the event and allows families from the Netherlands and abroad to participate and run together. This is an important value that both Le Champion and TCS want to address.”
About Tata Consultancy Services Ltd. (TCS)
Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPS, infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™,recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 285,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $11.6 billion for year ended March 31, 2013 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at www.tcs.com.
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