Raja Banerji, TCS, Featured by the Forbes CMO Practice as one of the CMO Leaders who are Redefining the Marketing Discipline
Published in Forbes Insights
Forbes CMO Practice experts recently interviewed TCS’ Raja Banerji – Chief Marketing Officer, Manufacturing, Life Sciences, Energy & Resources, as one of the leading CMOs to gain insights about content marketing strategies in large organizations.
An article 'Raja Banerji of Tata Consultancy Services: Leading The Evolution of Thought Leadership Marketing' has been published by Forbes highlighting the evolving marketing content operations that differentiate the customer experience with thought leadership and account based marketing.
Our business group marketing is evolving as a key strategic function with a clear aim of creating business value by enhancing Thought Leadership, Integrated Value Messaging and amplifying Branding and Visibility to our customers and prospects, said Raja Banerji.