The TCS Recipe for CSR Success
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In a recent interview with Inside HR, Deborah Hadwen, CEO, TCS ANZ, says “CSR needs to be an issue that is not just one of many functions that fits under HR, but a core value that is sponsored by the most senior leaders of the team” and there is no doubt about TCS' commitment to CSR. 'Impact through empowerment' is the guiding principle at TCS that supports any CSR program developed and pursued.
Making CSR successful
TCS has grown significantly in the region in the last few years. A few key elements that made a significant difference in the scope of CSR as the organization evolved include Executive sponsorship, Governance and Enablement. According to Deborah, this strategy provided the key capability to create program that gives opportunity to those who wish to continue the Tata legacy of contributing to society.
Getting wins on the board
A few 'quick and shiny' wins are often the key to grab the attention and gain broader team engagement. At TCS this was achieved through small, popular and large scale engagements. Moreover, opportunity for further engagements is essential to keep the momentum going. “You cannot just add water and expect team engagement”.
CSR results in TCS
TCS Australia focuses its CSR goals towards three key areas: education, health and environment, which are also aligned to the global CSR activities. Recent achievement include the launch of TCS graduate program through which TCS ANZ connected with over 5000 students, inspiring them for a future in IT, a local effort to contribute to the global STEM program. Through work experience program, TCS ANZ has now extended from one to eleven schools and launched 'Go for IT' that aims to encourage girls to pursue a career in IT. Locally, TCS has also launched the Pro Bono Program which allows philanthropic organizations to apply for technology services and support, twice a year.
According to Deborah, CSR – to be effective and sustainable – has to be, or become, part of the culture, and for that, HR are key contributors and enablers. “Unless there is senior sponsorship, the importance of CSR is at risk of becoming fragmented activities.”