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TCS’ Salesforce Expertise

With today’s informed and socially aware customers demanding a high level of personalization, exceeding customer expectations now defines the success of your company’s digital transformation. Having customer experience evolving as a leading brand differentiator when it comes to a buying decision, enterprises are looking for solutions that enable them to prepare for the ever-growing customer needs.

TCS and Salesforce are enabling global organizations to enhance their customer experience by harnessing the power of Salesforce solutions and innovations to create positive, impactful brand experiences for audiences using digital technologies, deliver personalized experiences and maximize the value of marketing technologies today and in future.

Awards & Recognition
TCS ‘Best in Class’ for Salesforce Implementation and Integration Services in Europe, says PAC
PAC evaluation assigns higher scores to TCS in Salesforce consulting scale, coverage of solutions/use cases, productized services and entrenchment of consulting business in the org
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Offerings
Contact Center Transformation Services
Superior customer experience powered by Salesforce.
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LeaderSpeak
Dreamforce '19 Partner Showcase - TCS
TCS Salesforce practice Chief Innovation Office, Tonya McKinney, talks about the strength of the TCS-Salesforce relationship for its customers at Dreamforce ‘19.
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Balancing the Pros and Cons of Best of Breed Software
As companies embrace a best of breed approach, here are the pros and cons and tips to switch from an enterprise platform.
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MarTech Interview with Akhilesh Tiwari, VP and Global Head, Enterprise Application Services, Tata Consultancy Services
MarTech Interview with Akhilesh Tiwari, VP and Global Head, Enterprise Application Services, discussing B2B technology.
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Data-Driven Creativity for CX
Martech Advisor Podcast, featuring Akhilesh Tiwari, on the practicalities of aligning technology, data, and creatives to deliver CX.
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Why Marketing Must Lead The Charge With Customer Experience
Marketers have always played a central role in CX. Now it’s time to engage and lead the rest of the ecosystem in this endeavor.
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Insights
Digital Transformation and the New Breed of Enterprise Systems
As companies are embarking on a digital transformation journey, their goal is to leverage new and emerging technologies for a truly differentiated customer experience.
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Digital transformation means simplifying complexity
Digital economy offers an opportunity for technology leaders to make the shift to strategic business advisers and help their enterprise drive purposeful innovation
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Why Design Thinking Is Crucial To Disruptive Innovation In Customer Experiences
Design thinking can help companies break out of a conventional mindset and focus on creating solutions that solve customer problems or ease pain points.
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How Insights from Digital Data Can Improve the Customer Experience
Companies can uncover insights into customer behavior and preferences by leveraging analytics. Learn how these insights help them transform operations.
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