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The Challenge

With the rising global economic uncertainty and shifting consumer demand, the onus lies on businesses to improve products and services to retain customers. This often necessitates informed and swift decision-making by business leaders. However, the process is easier said than done as business leaders rely on historical data, past experiences and intuitions for decision-making. This impacts the effectiveness of business response with a lack of capability to predict deviations. 


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TCS Solution

TCS TwinX™ combines cutting-edge research on artificial intelligence (AI) and actor model of computation to aid companies in simulating effective decision-making. The digital twin-based simulator helps construct hypothesis, model entities and test business decision outcomes in a virtual A/B testing mode.





Enhanced Customer Experience


 2x Faster Time to Market


Upto 10% increase in Revenue