10 Digital Traits of Kolkata Generation Z
Kolkata, December 29, 2016: Young India is growing up immersed in advanced technology. The TCS Youth Survey is one of the largest studies in the country that captures the Digital habits of children between the age group of 12-18 years. Generation Z (Gen Z) is defined as the group born after 1995 – the current youth generation. Below are some of the technology-related survey results from Kolkata.
1. Kolkata: City of gamers
A lot of the web content is consumed through a wide range of apps available for various purposes. Gaming apps were found to be the most popular downloads (60%) amongst Kolkata teens, closely followed by Instant messaging apps (59%) and Educational apps (49%). Shopping apps (37%) are emerging as the next most popular app choices among the students in the city.
2. Connected on the go
61% of students use access internet through 3G/4G connection on their smartphones while 50% of them primarily use internet at home through fixed line/Wi-Fi while. With the increasing need to be connected wherever one is, an interesting trend shows that 15% of the students access internet through Wi-Fi at public places.
3. The responsible generation
Parents and teachers can now relax as 59% of the respondents use internet for completing school assignments. This was followed by instant messaging at 54% and downloading music (51%).
4. Facebook is still the place to be
Kolkata teens were found to be simultaneously active on multiple social media platforms. While Facebook (72%) followed by Google Plus (28%) continues to be the most popular social media, other platforms like Instagram (24%), Twitter (21%), and Quora (13%) are also gaining popularity.
The younger generations now look at different social media platforms like Facebook, Instagram, Twitter etc. for their idols. 49% Kolkata teens follow film stars on social media, closely followed by sports personalities (47%) and YouTube celebrities (27%) which are quickly gaining popularity amongst youngsters in India.
6. Virtual Strangers
Social media being an important medium for interaction amongst the youth today, there is no surprise in the fact that these sites also play an important role in establishing friendships. 44% of the teenagers in Kolkata have made more than 100 friends through social media sites.
7. This is temporary, we will be back
71% of the teens in Kolkata have deleted or deactivated their social media account at least once either due to parental pressure or because they find it a waste of time.
8. Tech toys gets cooler
While smartphones (20%) and laptops (14%) continue to be the most coveted gadgets for Kolkata’s Gen Z, advanced gadgets like smart watches (11%), virtual reality headsets (8%) and ebook readers (8%) are quickly gaining popularity amongst the students in the city.
9. Mediums change, hobbies don’t
Girls in Kolkata haven’t given up on their passion for reading and opted for ebook readers (11%) as their most preferred gadget closely followed by smart watches (10%). On the other hand, Technology savvy boys opted for smart watches (11%) and virtual reality headsets (9%).
10. Kolkata still prefers Paper money
90% of Kolkata youth shop online. Cash on delivery either using parent’s money (61%) or pocket money (42%) is the most preferred mode of payment.
Suresh Menon, Vice-President and General Manager, Eastern Region, TCS, says, “Our survey reveals that generation Z of Kolkata is an app driven generation that is highly connected, socially engaged and digitally influenced. Not only are they constantly connected to the internet but are also connected to one another through instant messaging and social media. It is interesting to note the inclination of this young generation towards gaming. TCS has also adopted gamification in hiring processes in the form of hackathons, coding and testing contests. The TCS annual survey of students from across the country gives leaders in different industries glimpses into tech habits of tomorrow’s professionals.”
About TCS GenZ Survey
TCS GenZ Survey 2016-17 was undertaken during the TCS IT Wiz program, to get a pulse of the digital habits of school students from class 8-12. The survey aims to capture the changing trends of the youth across the Nation with a focus on technology. The objective was to comprehend and compare the digital habits of school students in major and mini metros of India. The TCS GenZ Survey 2016-17 is one of the most comprehensive school level studies of this scale, in India, to capture information access trends, social networking preferences, career interests etc.
About Tata Consultancy Services Ltd. (TCS)
Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPS, infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 371,000 of the world’s best-trained consultants in 45 countries. The company generated consolidated revenues of US $16.5 billion for year ended March 31, 2016 and is listed on the BSE Limited and National Stock Exchange of India Limited. For more information, visit us at www.tcs.com.
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