10 things to know about Ahmedabad Generation Z
Ahmedabad, December 24, 2015: The TCS Youth Survey is one of the largest surveys in the country that captures the Digital habits of children between the age group of 12-18 years. Generation Z (Gen Z) is defined as the group born after 1995 – the current youth generation. TCS has been conducting the TCS Youth Survey with students across 15 cities, as part of the TCS IT Wiz Quiz. Below are some of the technology-related survey results from Ahmedabad.
1. The Smart Phones generation
Smartphones are the most coveted electronic gadgets (87%) amongst Ahmedabad teens. It is interesting to note that smart phones are also the most popular mode of accessing the internet (48%) followed by Desktops/ home PCs and laptops (40%).
2. Ahmedabad teens check in as Facebook Socialites
Facebook leads from the forefront (used by 91%) followed by Google+ (used by 69%). An interesting observation was that boys are more active online and on social networking sites as compared to the girls.
3. The Blue Canary spreads its wings in Ahmedabad
Twitter is gaining popularity amongst Teen Twitteratis in Ahmedabad with 47% respondents having twitter accounts. Twitter is more popular amongst Teen Boys (50%) in Ahmedabad as compared to girls (29%).
4. What’s up Whatsapp?
Whatsapp is by far the most popular instant messaging platform (82%) used by Ahmedabad Gen Z. It is distantly followed by SMS (6%).
5. Ahmedabad Gen Z says, “see you online”
81% of the respondents spend at least an hour everyday online. 42% of them respond to notifications once a day, and 33% respond to notifications within 30 minutes of receiving them. 55% of the respondents online activities are monitored by parents and 57% of the respondents' parents have access to their online accounts.
6. Anytime, Anywhere Learning
An interesting trend seen amongst Ahmedabad teens is to break-free from organized learning environment and move towards the online learning space indicating the popularity that DIY and collaborative learning is gaining. 25% of the respondents use video chat to learn a new hobby & 24% go online to do school assignments.
7. Ahmedabad Gen Z says, “Meet and Greet; NOT Post and Tweet”
Face to face communication is still the most preferred way of communication with friends (33%) as compared to phone calls and social media.
8. Brands take a note: Gen Z are accomplished multi-channel shoppers
85% of the respondents said that they shop online. Electronic gadgets (59%) were the most popular buy for Gen Z closely followed by Books (52%) and Movie/exhibition/event tickets (36%).
9. Traditional media still the King
Overall, TV and newspapers were the most used means of consuming news (82%) followed by links from friends/ family on Facebook (41%) and online sources (38%).
10. Just another myth: Professional courses losing charm
Interestingly a higher percentage of girls (64%) as compared to boys (48%) wished to pursue professional courses.
Pradipta Bagchi, Vice President & Head, Global Communications says, “GenZ youth of Ahmedabad are socially collaborative, technologically aware and true Digital Natives. Our annual survey of high school children across India helps us understand tomorrow’s professionals and create exciting career and learning opportunities for them”.
About TCS GenZ Survey
TCS GenZ Survey 2015-16 was undertaken during the TCS IT Wiz program, to get a pulse of the digital habits of school students from class 8-12. The survey aims to capture the changing trends of the youth across the Nation with a focus on technology. The objective was to comprehend and compare the digital habits of school students in major and mini metros of India. The TCS GenZ Survey is one of the most comprehensive school level studies of this scale, in India, to capture information access trends, social networking preferences, career interests etc.
About Tata Consultancy Services Ltd. (TCS)
Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPS, infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 335,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $15.5 billion for year ended March 31, 2015 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at www.tcs.com.
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