10 things to know about Hyderabad Generation Z
Hyderabad, November 20, 2015: The TCS Youth Survey is one of the largest surveys in the country that captures the Digital habits of children between the age group of 12-18 years. Generation Z (Gen Z) is defined as the group born after 1995 – the current youth generation. TCS has been conducting the TCS Youth Survey with students across 15 cities, as part of the TCS IT Wiz Quiz. Below are some of the technology-related survey results from Hyderabad.
1. The Smart Phones generation
Smartphones are the most coveted electronic gadget (84%) amongst Hyderabad teens. However, it is interesting to note that Desktops/ home PCs and laptops are the most popular mode of accessing the internet (48%) followed by smart phones (33%).
2. Hyderabad teens check in as Facebook Socialites
Facebook leads from the forefront (used by 83%) followed by Google+ (used by 74%). An interesting observation was that Google+ was more popular among the Gen Z Hyderabad girls (used by 78%) as against Facebook (used by 67%).
3. The Blue Canary spreads its wings in Hyderabad
Twitter is gaining popularity amongst Teen Twitteratis in Hyderabad with 45% respondents having twitter accounts. Higher proportion of girls (68%) than boys (51%) followed celebrities on Twitter.
4. What’s up Whatsapp?
Whatsapp is by far the most popular instant messaging platform (66%) used by Hyderabad Gen Z. It is distantly followed by Google Hangouts (12%) and Text messages (11%).
5. Hyderabad Gen Z says, “see you online”
75% of the respondents spend at least an hour everyday online. 37% of them respond to notifications once a day and 31% respond within 30 minutes of receiving them. 59% of the respondents online activities are monitored by parents and 64% of the respondents' parents have access to their online accounts.
6. Anytime, Anywhere Learning
An interesting trend seen amongst Hyderabad teens is to break-free from organized learning environment and move towards the online learning space indicating the popularity that DIY and collaborative learning is gaining. 19% of the respondents use video chat to learn a new hobby & 28% go online to do school assignments.
7. Hyderabad Gen Z says, “Meet and Greet; NOT Post and Tweet”
Face to face communication is still the most preferred way of communication with friends (38%) as compared to phone calls and social media.
8. Brands take a note: Gen Z are accomplished multi-channel shoppers
91% of the respondents said that they shop online. Books (62%) were the most popular buy for Gen Z closely followed by electronic gadgets (59%) and movies/exhibitions/event tickets (55%).
9. Traditional media still the Nawab
Overall, TV and newspapers were the most used means of consuming news (80%) followed by links from friends/ family on Facebook (42%) and online sources (41%)
10. Just another myth: Professional courses losing charm
Interestingly a higher percentage of girls (61%) as compared to boys (48%) wished to pursue professional courses.
Vice President & Global Head, Technology Business Unit, V. Rajanna says, “GenZ youth of Hyderabad are socially collaborative, technologically aware and true Digital Natives. Our annual survey of high school children across India helps us understand tomorrow’s professionals and create exciting career and learning opportunities for them”.
About TCS GenZ Survey
TCS GenZ Survey 2015-16 was undertaken during the TCS IT Wiz program in Hyderabad, to get a pulse of the digital habits of school students from class 8-12. The survey aims to capture the changing trends of the youth across the Nation with a focus on technology. The objective was to comprehend and compare the digital habits of school students in major and mini metros of India. The TCS GenZ Survey 2015-16 is one of the most comprehensive school level studies of this scale, in India, to capture information access trends, social networking preferences, career interests etc.
About Tata Consultancy Services Ltd. (TCS)
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