10 things to know about India’s Generation Z
Mumbai, June 12, 2016: Technology has transformed young India. The gadgets considered as luxuries earlier have swiftly become necessities making an impact on both their student and personal lives. The TCS Youth Survey is one of the largest surveys in the country that has captured the Digital habits of children between the age group of 12-18 years. Below are some of the technology-related survey results from India.
1. Smart Generation need smarter gadgets
Smartphones are the most coveted electronic gadget (83%) amongst teenagers in India. However, it is interesting to note that Desktops/ home PCs and laptops are the most popular mode of accessing the internet (44%) closely followed by smart phones (43%).
2. Post, Like, Comment, Share
Facebook leads from the forefront (used by 86%) followed by Google+ (used by 65%). An interesting observation was that boys are more active online and on social networking sites as compared to the girls.
3. Life in 140 characters
Twitter is more popular amongst Teen Boys (45%) in India as compared to girls (21%). Overall, 59% teens follow Sports personalities followed by celebrities (52%) and film stars (48%).
4. Last seen on Whatsapp
Whatsapp is by far the most popular instant messaging platform (71%) used by India’s Gen Z. It is distantly followed by SMS (12%).
5. The online generation
26% of the respondents spend at least an hour everyday online. 27% of teenagers respond to notifications instantly within 5 minutes of receiving them. 49% of the respondents online activities are monitored by parents and 48% of the respondents' parents have access to their online accounts.
6. Anytime, Anywhere Learning
An interesting trend seen amongst teenagers in India is to break-free from organized learning environment and move towards the online learning space indicating the popularity that DIY and collaborative learning is gaining. 21% of the respondents used video chat to learn a new hobby followed by school assignments (20.5%) and educational tutorials (15%).
7. India’s Gen Z prefer conversations over coffee
Face to face communication is still the most preferred way of communication with friends (40%) as compared to phone calls and social media.
8. Browse, Click, Buy
87% of the respondents said that they shop online. Electronic gadgets (57%) were the most popular buy for Gen Z closely followed by Books (50%) and clothes (37%).
9. Traditional media over Social Media
Overall, TV and newspapers were the most used means of consuming news (79%) followed by links from friends/ family on Facebook (38%) and online sources (34%).
10. Just another myth: Professional courses losing charm
Interestingly a higher percentage of girls (53%) as compared to boys (48%) wished to pursue professional courses.
About TCS GenZ Survey
TCS GenZ Survey 2015-16 was undertaken during the TCS IT Wiz program, to get a pulse of the digital habits of school students from class 8-12. The survey aims to capture the changing trends of the youth across the Nation with a focus on technology. The objective was to comprehend and compare the digital habits of school students in major and mini metros of India. The TCS GenZ Survey is one of the most comprehensive school level studies of this scale, in India, to capture information access trends, social networking preferences, career interests etc.
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