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Social Media Marketing by Analyzing Weather Patterns and Twitter Activity

White Paper

 
Rashmi Mahadevaiah

Analytics and Insights, TCS

Transforming Social Media Marketing by Analyzing Weather Patterns and Twitter Activity

Accessing weather-driven demand triggers to contextualize competitive campaigns.

Have you ever noticed the increase in sales of cold beverages on hot summer days? Companies can now analyze weather-driven demand through social media activity to create more relevant marketing strategies.