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Social Media Marketing by Analyzing Weather Patterns and Twitter Activity

White Paper

 

Transforming Social Media Marketing by Analyzing Weather Patterns and Twitter Activity

Accessing weather-driven demand triggers to contextualize competitive campaigns.

Have you ever noticed the increase in sales of cold beverages on hot summer days? Companies can now analyze weather-driven demand through social media activity to create more relevant marketing strategies.

Rashmi Mahadevaiah

Analytics and Insights, TCS

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