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Unified View of Customer

WHITE PAPER

 
S. Janardhan

Lead - Customer analytics and Big data practice,TCS

Unified View of Customer: It’s All About Customer Experience

Creating an integrated understanding of the omni-channel customer.

Unified view of customers is recognized as fundamental pre-requisite for customer centricity and personalized engagement. Creating a unified view of customer involves building a central repository of customers and prospects which will contain extended profile information in terms of demographics, sociographic and psychographics. This unified view of customers will help retailers to:

* Have single source of truth of customers

* Make informed decisions to offer personalized services to the customers