Unified View of Customer: It’s All About Customer Experience
Creating an integrated understanding of the omni-channel customer.
Unified view of customers is recognized as fundamental pre-requisite for customer centricity and personalized engagement. Creating a unified view of customer involves building a central repository of customers and prospects which will contain extended profile information in terms of demographics, sociographic and psychographics. This unified view of customers will help retailers to:
* Have single source of truth of customers
* Make informed decisions to offer personalized services to the customers