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Industry
- Communications, Media and Information Services Communications, Media and Information Services
Going Beyond: CMI to Focus on Personalized Experiences for Growth
Read how CMI firms are going beyond the unknown and experimenting with new business models to deliver connected, immersive, and personalized experiences.
Related Insights
With its agile way of working, TCS helped its partner provide a rich digital customer experience and stay ahead of the competition. Watch the video now.
Customer Testimonial
27 Feb 2023
Read how TCS helped BT take charge of application management services and migrate infrastructure on the cloud to improve customer experience.
Case Studies
21 Jun 2022
The paper discusses the value that digital audio advertising offers advertisers and publishers in maximizing their marketing dollars.
White Paper
24 Jan 2023
CHALLENGE
Data is the currency of the digital world. Consumerization of IT has resulted in explosion of data being generated. Communications, Media and Technology companies are struggling with diversity and richness of data being generated as their customers consume their products and services digitally. Turning this organization wide data into actionable insights and leveraging them to develop new products and services for enhanced customer experience is key for future growth of CMT companies.
TCS SOLUTION
TCS provides Data and Analytics services in the following areas:
- Enterprise Data Management: We help companies create, manage, and disseminate data for all applications and processes. We ensure that our data management complies with regulatory framework. Our services also include master and metadata management.
- Data Integration, Reporting, and Visualization: With these services, companies can integrate data from various resources. This ensures that no information is missed out and companies get a holistic view of data. With proprietary tools, TCS also helps in converting data into easy-to-interpret visual reports and dashboards.
- Analytics, Insights, and Intelligence: We provide generic or customized services involving Big Data, predictive, and prescriptive analytics. Such services help understand customer datasets to spot trends, and identify opportunities for growth.
BENEFITS
- Provide single source of truth to base decisions on
- Ensure consistency and quality of data being used for analytics
- Eliminate data retrieval problems
- Make decisions more efficiently with highly visual representation of data
- Use social media analytics such as media and behavioral nalytics
- Provide personalization to connect with viewers
- Track quality of content and viewership and get targeted advertising
- Help uncover new revenue streams
Related reading
TCS-Tre Scandinavia Partnership: Going from Strength to Strength
Customer Testimonial
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27 Feb 2023
Equifax UK modernizes Identity and Fraud Platform
Case Studies
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13 Feb 2023
Digital audio advertising: A winning strategy for attracting customers
White Paper
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24 Jan 2023
Unlock huge returns through structural separation
White Paper
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10 Jan 2023
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