Data is the currency of the digital world. Consumerization of IT has resulted in explosion of data being generated. Communications, Media and Technology companies are struggling with diversity and richness of data being generated as their customers consume their products and services digitally. Turning this organization wide data into actionable insights and leveraging them to develop new products and services for enhanced customer experience is key for future growth of CMT companies.
TCS provides Data and Analytics services in the following areas:
- Enterprise Data Management: We help companies create, manage, and disseminate data for all applications and processes. We ensure that our data management complies with regulatory framework. Our services also include master and metadata management.
- Data Integration, Reporting, and Visualization: With these services, companies can integrate data from various resources. This ensures that no information is missed out and companies get a holistic view of data. With proprietary tools, TCS also helps in converting data into easy-to-interpret visual reports and dashboards.
- Analytics, Insights, and Intelligence:
Such services help understand customer datasets to spot trends, and identify opportunities for growth.
- Provide single source of truth to base decisions on
- Ensure consistency and quality of data being used for analytics
- Eliminate data retrieval problems
- Make decisions more efficiently with highly visual representation of data
- Use social media analytics such as media and behavioral nalytics
- Provide personalization to connect with viewers
- Track quality of content and viewership and get targeted advertising
- Help uncover new revenue streams