The need for engagement
Additionally, physicians are shifting to online channels for medical content and joining niche communities to discuss real-life medical cases with peers. This changing behavior has resulted in a pressing need for life sciences companies to evaluate communication channels that physicians prefer and to reimagine the way they engage with digitally savvy healthcare professionals.
TCS’ Healthcare Professional Engagement Solution enables healthcare professionals to learn about products and services, new drugs and devices, and latest scientific information at their own convenience while facilitating direct interaction with life sciences companies.
The cloud-based solution delivers rich, interactive, personalized, and targeted content to healthcare professionals, based on their needs, and presents application and content usage statistics to life sciences companies to further improve the content. By ensuring consistent messaging across all marketing channels, the solution improves brand recognition, engagement with healthcare professionals, and revenue growth.
How TCS can help
Healthcare professionals today access digital channels for scientific and medical information, research updates, and to connect with their peer groups.
They are increasingly joining online communities, discussion forums, and social channels, to connect with peers and researchers, and stay up to date on research advancements, treatments, drugs, and clinical studies. The medical community relies on digital content and self-detailing data available online to improve its services. Further, pharma companies often receive inconsistent reports on healthcare professionals’ preferences from different sales drivers, thus hampering marketing initiatives and resulting in sales leaks.
TCS’ pay-per-use Healthcare Professional Engagement Solution helps life sciences companies connect and meaningfully engage with healthcare professionals while keeping the overall sales cost low.
The solution also provides healthcare professionals with a platform to interact with each other and share relevant information, thereby reducing their dependence on third-party social networks. It enables life sciences companies to identify the needs and preferences of healthcare professionals, and deliver highly personalized, scientific medical information.
The solution can be integrated with enterprise systems like CRM, digital asset management systems, sales force automation (SFA), and patient engagement solutions, to improve the overall organizational efficiency.
What we offer
TCS’ Healthcare Professional Engagement Platform allows healthcare professionals to access reliable medical information, product detailing, and latest research updates.
The key features of the solution are:
How you benefit
TCS’ integrated, self-detailing engagement solution allows life sciences companies to connect with healthcare professionals effectively.