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Biswanath Bhattacharya

Managing Partner, Consulting, Manufacturing, TCS

Senthil Raja Jayaraman

Senior Business Consultant and Domain Lead, Internet of Things, Manufacturing, TCS


  • Manufacturers today are moving toward advanced models of servitization. To ensure adequate return on investments, they must customize their servitization strategies based on the target segment needs in diverse geographies and markets.
  • This paper explores the different models of servitization in manufacturing and the capability areas needed to execute those models in the Asia-Pacific region.
  • Should the servitization journey and capability roadmap for Singapore, Japan, Malaysia, or South Korea be different from that for Indonesia or the Philippines? How should large markets such as China and India be approached? These are some of the key questions explored here.