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Cognitive Business Operations / solution
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Data-driven insights for better business outcomes.
Organizations across industries are seeking to make sense of data available from multiple sources to develop actionable insights. These sources include multimedia, wearable devices, mobiles, social media, sensors, GPS, machine logs, and images, along with traditional data sources. Analytics, therefore, is of strategic importance to organizations, helping them to assess the business environment accurately and predict future trends.
TCS Analytics & Insights Services provides insights to your organization that enable smart decisions across functions. We design innovative solutions for superior business outcomes and help you execute effective data-driven strategies.
We help organizations analyze their operational, business, and external data to gain insights, enabling them to be more agile and responsive to the market. This covers customer analytics, AML and fraud risk analytics, sales and marketing analytics, regulatory and compliance analytics, supply chain analytics, social media analytics, and web analytics. We provide end-to-end services across the entire analytics value chain—data management, reporting, descriptive analytics, predictive modeling, and optimization.
Up to 10% increase in sales
Up to 200% increase in campaign response rate
Up to 70% reduction in cost of customer acquisition
Up to 20% reduction in marketing spend
Increased profitability through better retention plans
Optimum inventory levels for store segments to prevent stock-outs
Pricing insurance premiums based on driving behavior
Transformation of customer experience through ML-based asset performance prediction
Ready to unlock value with cognitive, integrated operations?Talk to our experts