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The evolution of B2B channel partners in technology businesses

7 MINS READ

Subhash Bavanari

Lead, Customer Experience Practice, Technology Business Unit, TCS

Archana Kumari

Business Analyst, Customer Experience Practice, Technology Business Unit, TCS

Highlights

Changing business models are driving B2B channel partners to handle multidimensional roles. They need to work in tandem with technology enterprises to accelerate business growth for their end customers.