Reimagine customer experience with AI-based TCS solution
The information revolution heralded by digitization has spurred customer expectations like never before. Understanding these expectations and drawing strategies to fulfill them is what would determine the success of companies today and in the future. Hence, it becomes important for enterprises to serve customers well, build strong customer relationships, and improve customer experience to retain old customers and attract new ones. For this, companies need in-depth insights into customer data and trends that help formulate successful marketing strategies. The need of the hour is an end-to-end analytics solution that allows enterprises to adopt a customer-centric approach in this hyper-competitive world.
TCS’ PredictCX Analytics is a complete digital solution that comes with in-built product and service customizations to improve customer experience. The solution studies customer interactions across various touchpoints, such as call centers and networks, and analyzes their preferences and behaviors. It understands customer mindset through their sentiments, feedbacks and complaints to improve loyalty and reduce churn rate.
TCS PredictCX Analytics helps enterprises provide a personalized, multichannel, and unified experience to customers. The framework associates this information with existing insights and knowledge from other data sources. The platform is modular, which helps enterprises follow a natural growth plan. It is also fault-tolerant and available both in cloud and on-prem infrastructure.
The two delivery models for PredictCX Analytics include:
Services and accelerators
TCS PredictCX Analytics helps enterprises improve overall service delivery to customers and thus enhance loyalty and retention while reducing operational effort and costs. With this platform and allied services, enterprises can:
TCS believes in rendering best-in-class services to customers with industry-leading solutions. By partnering with TCS, enterprises can leverage: