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Rajashree R

Chief Marketing Officer

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Rajashree R

Chief Marketing Officer

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Rajashree R

Chief Marketing Officer

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Rajashree is the Chief Marketing Officer of TCS. Before starting in this role in Feb 1, 2020, she led the Retail Practice at STCS for 15 years engaging with leading global driving their transformation and innovation programs. 

Within two years of Rajashree’s leadership, TCS brand value grew by $1.844 billion (12.5%) to $16.786 billion making it the second-most valuable IT services brand worldwide ranks.. With her expertise and guidance, she led the rebranding exercise, which involved extensive research, interactions with customers and employees, culminating in TCS’ new brand statement, ‘Building on Belief’. Over 100 customers and 200 employees, including millennials, were part of the study. This initiative played a vital role in boosting the brand value of India’s largest software services provider. She is passionate about the art of storytelling and is a proud custodian of the global TCS brand. 

In her previous role as the lead of the Retail practice, she was instrumental in developing a market leading product portfolio (TCS Optumera, TCS Omnistore) for TCS backed by cutting-edge research. Rajashree has also been instrumental in conceptualizing TCS Algo Retail, which is a paradigm shift in the way retailers do business. Doubling up as the Retail CTO, she developed a future ecosystem connector that brought together industry, academia, startup to collaborate on topics like Future of Stores. She also conceptualized and led the Retail Innovation Lab which researches and experiments with new technology innovations in retail. Over 100 solutions have been incubated in this lab. 

With a career spanning over 25 years, she is also the co-inventor (with a patent in her name) of object recognition-based estimation of planogram compliance that provides an expected arrangement of products in shelves.  She spent the initial few years in the field of Brand and Marketing and has been leading Transformation and Innovation programs for leading retailers worldwide since then.  

Rajashree lives in Chennai with her husband and son. In her free time she likes to focus on fitness and enjoy long walks and yoga. 

 Within few months of taking over the role of CMO, she piloted a successful marketing campaign  #TCSPartOfYourStory, unfolding TCS' story of transforming  lives if every Indian citizens through being a part of India’s most important schemes, services and businesses operate.