Balaji Bashyam has assisted travel companies across the globe traverse generations of technology, starting from mainframes through service-oriented architecture and APIfication to ecosystem-driven new business models. He has been instrumental in the introduction of self-service capabilities across the customer journey helping travelers access real-time information and personalized offers through their device of choice. 

Balaji helped create the capabilities necessary to source, interpret, and co-relate data from multiple parties in the travel ecosystem and make information and insights available and accessible for seamless and fulfilling customer journeys.