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4 MINS READ

Tejan Balakrishnan

Consulting Partner – Innovation & Technology

Highlights

  • The specific approach to effectively measure success and outcomes from CX initiatives is a tricky area to navigate.
  • Key performance indicators such as net promoter score (NPS) are well-established indicators of success.
  • Ease of interaction, speed, and conversion rates can be considered for CX initiative targeted towards enhancing transactional effectiveness.