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      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
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      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
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    TCS Worldwide
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    TCS survey: The future of operations

    How cognitive operations improve business performance

    Share How Cognitive Operations Improve Business Performance
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    Strategies for futuristic business operations

    Essential operations enablers for better business performance

    Cognitive business operations lie at the heart of a future-ready enterprise. But how are companies taking a more resilient, cognitive approach to business operations? Our future of operations survey explores the top strategic focus areas for the C-suite and uncovers key enablers for futuristic business operations. 

    Read the report   about   Essential operations enablers for better business performance

     

    Lasting benefits from intelligent operations.

    A more intelligent, integrated approach to business operations offers widespread and lasting benefits—including cost savings, growth, and transformation.  

    The survey uncovered four enablers to a futuristic operations model.

    Four enablers for a futuristic operations model
    Four enablers for a futuristic operations model

    An image showing what companies regard as most essential for a futuristic operations model. 89% of our survey respondents ranked having a digital and data-driven foundation as the top enabler for a futuristic operations model, 88% say that harmonization of technologies comes next, 86% say having a business outcome focus is the third most important enabler, and 83% say integrated operations is the fourth most important enabler.

     

    Harmonized technologies enable the C-suite to execute their strategic priorities. 

    New business models ranked number 1 for the C-suite in priorities, ahead of profitability and cashflow or customer experience. To achieve their strategic business priorities, including new business model execution, 88% of CXOs said that “harmonizing multiple technologies” is critical.

    The ability to better respond to a highly dynamic business environment through artificial intelligence (AI) and other advanced technologies promises to give companies the opportunity to innovate and reshape their business models for the future. 

    New business models: a key strategic focus area for businesses, surpassing profitability, cashflow, and customer experience
    New business models top companies’ agenda

    An illustration that ranks new business models as the top strategic focus area for businesses, ahead of other priorities such as profitability and cashflow, employee experience and well-being, and customer experience.

     

    Data is essential for cognitive business operations.

    When asked how they achieved their business priorities, out of 9 options, 89% of all CXOs surveyed ranked digital and data-driven operations as most important, followed by a simplified, modernized technology environment, and taking advantage of ecosystem partnerships. 
     

    CXOs prioritize digital and data-driven operations over tech simplification & leveraging ecosystem partners (89%).
    Data-driven operations is key to achieving business priorities.

    An illustration showing 89% of CXOs ranks digital and data-driven operations as most important to achieve business priorities, ahead of simplifying and modernizing the technology landscape and leveraging ecosystem partners.

     

    Key to AI success? The right technology aligned with the right process. 

    90% of CXOs say aligning the right technology with the right process in the right order is the most essential factor for successful AI/automation technology deployments. Most agree that this, combined with a holistic, strategic approach, is the key to AI success.
     

    AI and automation success factors ranked.
    Ensuring your AI and automation investments pay

    An image showing that when it comes to ensuring AI and automation success, most companies ranked selecting the right technology for the right process as the most important, ahead of things like governance and quality data, engagement with business, and clear business charter.

    Facts in figures

    Future-ready business operations

    New opportunities abound for forward-thinking companies who understand the value of a more intelligent approach to business operations. Business functions that are integrated, cognitive, and agile are the foundation of the future-ready, higher-performing enterprise. What are the key enablers organizations will need to for smarter business operations and competitive advantage? 
     

    Find out in this brief infographic   about   Future-ready business operations

     

    About the study

    To understand how companies are building out their future business operations strategies for 2024, TCS’ Thought Leadership Institute has conducted a cross-industry survey to more than 300 enterprise C-level executives s in Australia, France, Germany, the UK, and the US. The survey explores their top strategic focus areas and uncovers key enablers to creating a more intelligent approach to business operations. The survey also examines what top-performing organizations, or Pacesetters, in these countries, are doing differently.  
     

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