2 MINS READ
- Overview Press tab for submenu items
TCS is here to make a difference through technology.
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
-
Industries
-
Services
-
Products and Platforms
- Overview Press tab for submenu items
We deliver excellence and create value for customers and communities.
Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
-
About Us
-
Research & Innovation
-
Our Brand
- Overview Press tab for submenu items
Extraordinary expertise leads to remarkable results.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
-
Customer Stories
-
Perspectives
-
Global studies
-
Topics
- Overview Press tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Overview
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- Overview Press tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
-
News alerts
-
Analyst recognition
-
Events
Upcoming events
10 Aug 2025 TCS BaNCS at COBA 2025, Brisbane, AustraliaView all23 Jun 2025 TCS at HPE Discover Las Vegas 2025 -
Media kit
- Overview Press tab for submenu items
TCS works hand in hand with world-leading investors.
Tata Consultancy Services LimitedNSE:TCSINR -
Management Commentary
-
Financials
-
News and Events
-
ESG
-
Resources
Overview
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
- Worldwide Press tab for submenu items
Global knowledge. Local support
At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.
-
Global
-
Localized
Top Results
Showing
10
01 - 07
You have these already downloaded
We have sent you a copy of the report to your email again.
Insights
Perspectives
This will open an overlay
Perspectives
Perspectives is a TCS management journal that provides expert opinion & case studies to solve business challenges. Also find interviews of leading authorities on business & economics. Read more.
Related Insights
This TCS article explains 4 servitization opportunities for companies with closed-loop systems, & explains how to overcome significant obstacles that will stand in the way. Read more
Blog
05 Jul 2022
Highlights
- The consumer packaged goods (CPG) industry has faced unprecedented pressure to get products onto shelves while meeting fluctuation in consumer demands and historic market volatility. In 2021, Tata Consultancy Services surveyed global companies to uncover how CPG companies plan to use digital technology to better compete; further digitize the products, services, and businesses processes that define them; and secure the leadership needed to nurture culture and talent.
- The study included more than 1200 firms, including 90 CPG companies, with an estimated average revenue of $14 billion (ranging up to $100 billion or more) across 17 industry sectors. Nearly a third (31%) of these CPG firms are based in North America; 30% are based in the UK and Europe; 18% are located in Asia-Pacific; and 21% are in Latin America.
Insights in this article
Back to top
Go to top
Insights in this articleinpage
Go to top
CPG Leaders
The TCS 2021 Global Leadership Study also compared the two subsets of CPG enterprises. “Leaders,” which had both superior revenue and profit growth from 2015 to 2019 compared to other CPG companies, and “Followers,” which reported inferior financial performance during that time. This report looks at the CPG companies with the best financial performance and what they did right compared to those with less stellar financial performance.
Essential takeaways
- CPG companies strategize with a narrow industry frame compared to other industries: 69% are far more likely to define their strategic opportunities through their traditional industry lens rather than in the context of broader digital ecosystems.
- CPG firms expect their most formidable competition by 2025 to come from another industry yet still plan strategy within their industry’s traditional boundaries.
- CPG firms say the best use of customer data is to improve their existing products and services, although the more successful CPG companies plan to prioritize providing better customer service and improving their marketing and sales approaches over product or service development.
- Diversity, inclusion, and equal opportunity topped the list as the most important aspect of a CPG company’s culture between now and 2025, followed by innovation.
- Most CPG executives plan to improve their existing strategies over completely new approaches, offerings and models. However, the more successful CPG firms were more likely to prioritize a closer balance between innovation and optimization across more categories.
How Retailers
During strategy planning, Leader CPG firms view opportunities use a blend of traditional and cross-industry digital ecosystems
Related reading
Swipe Left
Swipe Right
Find out more
©2025 TATA Consultancy Services Limited
©2025 TATA Consultancy Services Limited
- Privacy Notice
- Cookie Policy
- Accessibility Declaration
- Disclaimer
- Security Policy
- California Notice at Collection
- Customize Cookies
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?