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Where adaptability meets advantage

At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

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    What we do

    Where adaptability meets advantage

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Where adaptability meets advantage
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    We deliver excellence and create value for customers and communities.

    Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    We deliver excellence and create value for customers and communities.
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    Discover why customers choose TCS

    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

    Read our customer success stories.
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    27 Dec 2025 TCS at Guidewire Connections 2025
    01 Dec 2025 TCS at AWS re:Invent 2025
    18 Nov 2025 TCS is a Gamechanger Sponsor of Microsoft Ignite 2025
    View all

    Recent recognitions

    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
    06 Oct 2025 Unlocking the Future: 6G & AI for Telcos
    18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
    View all
    Discover why customers choose TCS
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
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    • Switzerland
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    • Israel
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  • Newsroom

    Find the latest news about TCS

    Stay up-to-date on all press announcements by TCS

    Discover more
    • News Alerts
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    Recent News

    16 Oct 2025 NCVET Selected TCS to Develop a Portal Aimed at Democratizing the Vocational Skill Development Ecosystem in India
    16 Oct 2025 TCS and Infineon Partner to Redefine Digital Experience and Accelerate Sales Growth
    19 Sep 2025 TCS Interactive Opens Flagship Studio in New York City to Drive Innovation-led Experiences
    View all
    Find the latest news about TCS
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    • Perspectives
    • Articles

    TCS 2021 Global Leadership Study

    2 MINS READ

    Share Digital Strategies in CPG Companies to Stay Ahead of the Game
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    Insights

    Perspectives This will open an overlay

    Perspectives

    Perspectives is a TCS management journal that provides expert opinion & case studies to solve business challenges. Also find interviews of leading authorities on business & economics. Read more.
    Learn More
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    Related Insights
    Digital Ecosystem: Ways to Navigate a World of Digital Ecosystems | TCS
    Learn various ways to seize opportunities in digital ecosystems, to be able to profit from, and contribute value to the digital ecosystem future. Read more.
    Blog
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    Customer service and continuous improvement processes benefits | TCS
    This TCS articles describe how to implement an incremental & iterative approach to CX design and execution. It also highlights how tweaking CX designs can roll up to create significant value & yield impressive ROI. Read more.
    Blog
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    The Digital Capabilities of the Most Resilient Retailers
    Blog
    21 Jun 2022

    Highlights

    • The consumer packaged goods (CPG) industry has faced unprecedented pressure to get products onto shelves while meeting fluctuation in consumer demands and historic market volatility. In 2021, Tata Consultancy Services surveyed global companies to uncover how CPG companies plan to use digital technology to better compete; further digitize the products, services, and businesses processes that define them; and secure the leadership needed to nurture culture and talent.
    • The study included more than 1200 firms, including 90 CPG companies, with an estimated average revenue of $14 billion (ranging up to $100 billion or more) across 17 industry sectors. Nearly a third (31%) of these CPG firms are based in North America; 30% are based in the UK and Europe; 18% are located in Asia-Pacific; and 21% are in Latin America.

    Insights in this article

    Retail Leaders   inpage
    Essential Takeway   inpage
    How retailers   inpage
    Related reading   inpage
    Retail Leaders inpage
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    How retailers inpage
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    Retail Leaders Essential Takeway How retailers Related reading

    CPG Leaders

    The TCS 2021 Global Leadership Study also compared the two subsets of CPG enterprises. “Leaders,” which had both superior revenue and profit growth from 2015 to 2019 compared to other CPG companies, and “Followers,” which reported inferior financial performance during that time. This report looks at the CPG companies with the best financial performance and what they did right compared to those with less stellar financial performance.

    Essential takeaways

    • CPG companies strategize with a narrow industry frame compared to other industries: 69% are far more likely to define their strategic opportunities through their traditional industry lens rather than in the context of broader digital ecosystems.
    • CPG firms expect their most formidable competition by 2025 to come from another industry yet still plan strategy within their industry’s traditional boundaries.
    • CPG firms say the best use of customer data is to improve their existing products and services, although the more successful CPG companies plan to prioritize providing better customer service and improving their marketing and sales approaches over product or service development.
    • Diversity, inclusion, and equal opportunity topped the list as the most important aspect of a CPG company’s culture between now and 2025, followed by innovation.
    • Most CPG executives plan to improve their existing strategies over completely new approaches, offerings and models. However, the more successful CPG firms were more likely to prioritize a closer balance between innovation and optimization across more categories.

    How Retailers

    During strategy planning, Leader CPG firms view opportunities use a blend of traditional and cross-industry digital ecosystems

    Related reading

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    Digital Transformation Business Model for Smarter, Faster and Lighter Enterprise | TCS

    Blog | 06 Jul 2022   Opens in new tab

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