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How to be the streaming consumer’s best friend

19 MINS READ

Kamal Bhadada

President and Global Head, TCS Interactive

Highlights

  • With soaring usage of streaming entertainment services and an overwhelming set of choices, consumers are having increasing trouble of keeping track of it all.
  • Communication service providers have a significant opportunity to help consumers sort through the choices and match them to their interests and needs.
  • Playing this role could put these companies in the highly profitable center of an exploding digital ecosystem.