Insights-driven business to combat the impact of COVID-19 crisis

Industry

Highlights

Challenges plaguing capital market firms have created immense disruption and have led to decreased consumer confidence and reputational risks.
A data-driven approach allows capital market firms to create more value for the business and customers.
TCS’ framework will enable capital market firms to overcome challenges and explore new revenue streams.

Capital market firms have especially faced a major jolt due to market uncertainty, near-zero interest rates, shrinking liquidity and funding, credit tightening, and a spike in operational tasks. This has created immense disruption in the short to medium term, leading to decreased consumer confidence, lower margins, increased costs, and reputational risks. To thrive in the post-pandemic world, banks and financial services firms require a data-driven approach to create more value for the business and customers.

Solution

TCS’ Insights Driven Business and Operations Framework enables banks to harness banking data using analytics and machine learning.

The framework improves operational efficiency and business value and helps banks overcome capital market challenges, align their businesses to the post-COVID-19 world, and explore new revenue opportunities. 

The key features of the framework include:

Predictive analytics using TCS’ Digital Twin model to create a digital replica of capital markets processes for resilience, risk reduction, and improved efficiencies
Predicting future cash and liquidity needs and shortfalls by modeling enterprise resource planning (ERP), treasury, general ledger (GL), and business operations using cash history, capital budget, operating budget, business units, credit facilities, and investments data to adapt to changing market conditions
Data monetization framework to identify and derive revenue-generating data sets and related use cases across domains
Front-to-back insights to drive business outcomes and adopt a purpose-driven approach

Benefits

TCS’ framework drives seamless implementation of artificial intelligence (AI) and machine learning (ML).

The framework enables financial services firms to:

Predict failures to minimize exceptions and conduct root cause analysis of issues to achieve efficient resolution through front-to-back insights using machine learning techniques.
Eliminate waste and optimize work packets through risk-based profiling of transaction data.
Drive incremental business value by delivering purpose-driven client services.
Conduct behavior modeling at each process step using internal and external structured and unstructured data sets to predict all possible outcomes, resulting in business value, risk reduction, and higher efficiencies.
Find new sources of revenue and create business value through monetization of internal and external data.

The TCS Advantage

TCS brings decades of experience and deep contextual knowledge to the table.

By partnering with TCS, banking and financial services firms stand to gain from:

Industry and domain knowledge: TCS has worked with several Fortune 500 companies and utilizes its contextual knowledge and industry experience acquired over the years to develop comprehensive frameworks for transformation initiatives.
Industry partnerships: We have forged strong alliances with key technology companies, which helps us develop state-of-the-art solutions for our clients.
Innovation focus: TCS invests heavily in technology research and collaborates with customers and peers for cross-pollination of ideas, fueling innovation.

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