TCL, an Indian telecommunications company, is part of the Tata Group.
It provides network services and software-defined network platforms, such as ethernet, SD-WAN, content delivery networks (CDNs), the internet, Multiprotocol Label Switching (MPLS), and private lines.
To enhance engagement and collaboration between their marketing, sales, and ancillary teams, Tata Communications (customer) needed an interactive platform that was also cost-effective.
The challenge: Customer data management
Lack of integrated customer data lowered sales effectiveness.
TCL needed to integrate master data to optimize automation, provide better insights, and drive sales cycle execution. An integrated solution would go a long way towards improving their customer experience as well.
The solution: TCS implements Sales Cloud
TCS implemented Sales Cloud module with business-driven application enhancements.
To meet TCL’s goal of enhancing collaboration among their sales, marketing, and ancillary teams, we implemented and enhanced the Sales Cloud module by Salesforce, for their enterprise business unit.
We began with a proof of concept and design, and configured the system to automatically validate custom supplier tasks for feasibility management. We then defined security settings to control access to the system. Next, we implemented customized search features and designed workflows to simplify email communication. Finally, we established rules for assigning and approving products and services.
What Made it happen