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In 2019, 39 million+ viewers will ‘cut the cord’ and move to OTT. This puts increasing pressures on traditional pay-TV operators to rapidly innovate and adapt. A three-pronged technology adoption roadmap could streamline this transformation, enabling pay-TV providers to actually gain from WebRTC, IP multimedia systems, quad-play packages, and other exciting products of the OTT era. The roadmap will involve:
Together, this will create a converged environment for capturing, engaging, and retaining a new generation of content consumers. Pay TV providers who successfully move to a converged environment will gain from:
To make this vision a reality, TV providers will partner with network management experts, creating a smart, profitable, and truly enriching content delivery mechanism
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