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Where adaptability meets advantage

At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

Adaptability starts here
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Where adaptability meets advantage
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    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
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    • TCS Optumera™
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    Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

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    We deliver excellence and create value for customers and communities.
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    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

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    What we do

    Where adaptability meets advantage

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Where adaptability meets advantage
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    We deliver excellence and create value for customers and communities.

    Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    We deliver excellence and create value for customers and communities.
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    Discover why customers choose TCS

    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

    Read our customer success stories.
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    27 Dec 2025 TCS at Guidewire Connections 2025
    01 Dec 2025 TCS at AWS re:Invent 2025
    18 Nov 2025 TCS is a Gamechanger Sponsor of Microsoft Ignite 2025
    View all

    Recent recognitions

    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
    06 Oct 2025 Unlocking the Future: 6G & AI for Telcos
    18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
    View all
    Discover why customers choose TCS
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
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    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
  • Newsroom

    Find the latest news about TCS

    Stay up-to-date on all press announcements by TCS

    Discover more
    • News Alerts
    • Media Kit

    Recent News

    16 Oct 2025 TCS and Infineon Partner to Redefine Digital Experience and Accelerate Sales Growth
    16 Oct 2025 NCVET Selected TCS to Develop a Portal Aimed at Democratizing the Vocational Skill Development Ecosystem in India
    19 Sep 2025 TCS Interactive Opens Flagship Studio in New York City to Drive Innovation-led Experiences
    View all
    Find the latest news about TCS
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    • TCS Optumera™
    • Solution

    TCS Optumera™ Price Optimization

    Unified. Automated. Intelligent.

    Share Maximizing Price Optimization and Outcomes with TCS Optumera™
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    TCS Optumera™ This will open an overlay

    TCS Optumera™: AI-Powered Strategic Intelligence Platform for Retail

    TCS Optumera™, an AI-powered retail-connected strategic intelligence platform, helps drive strategic and data-driven decisions across the retail value chain.
    Learn More
     about TCS Optumera™: AI-Powered Strategic Intelligence Platform for Retail
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    HIGHLIGHTS

    • TCS Optumera™ Price Optimization helps you take complete control of pricing throughout the product lifecycle. 
    • By infusing the power of AI into the art of pricing, it helps pricing managers and analysts not just respond to external factors, such as competitor prices and cost changes, but also stay ahead of financial targets.
    • Supported by powerful simulations, category managers can determine optimal pricing strategies, ensuring alignment between business objectives and pricing policies. 
    • With transparent and intelligent price recommendations, you can improve price perception, increase full price sell through, drive loyalty, and drive sales and revenue.
    • TCS Optumera Price Optimization is a fit-for-purpose solution that allows you to accelerate business growth and transformation with a comprehensive ecosystem of algorithms, business use cases, microservices, and accelerators.

    About this solution

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    Overview   inpage
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    Benefits   inpage
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    Abstract Overview Our solution Benefits

    ABSTRACT

    Pricing is one of the quickest ways by which you can improve customer perception, brand loyalty, and your top and bottom line. But price optimization has become a moving target due to increasing price sensitivity, ever-evolving demand patterns, and the proliferation of stock keeping unit (SKUs) and channels. This is compounded by macroeconomic factors such as inflation, supply chain costs, and unforeseen disruptions. Setting competitive prices for millions of SKUs using manual methods is difficult and unsustainable. 

    When the stakes are so high, what you need is an AI-powered solution that allows pricing managers to strategize every aspect of pricing throughout the product life cycle and make customer-centric yet profitable decisions while responding swiftly to market dynamics.

    OVERVIEW

    TCS Optumera Price Optimization helps retailers take complete control of pricing throughout the product lifecycle, from setting optimal base prices to driving smart promotions and making markdown decisions. It infuses the power of AI into the art of merchandising, helping pricing managers and analysts make integrated decisions and respond in near real-time based on competitor prices, cost changes, demand patterns, and inventory position. They can easily experiment with different pricing strategies such as dynamic pricing, competitive pricing, channel-based pricing and promotions, and store-level markdowns, and make decisions with confidence.  

    OUR SOLUTION

    TCS Optumera Price Optimization takes a multi-dimensional approach to price optimization by considering critical factors that impact business KPIs. By leveraging advanced pricing intelligence and analytics, TCS Optumera provides effective price recommendations that align your business priorities and pricing decisions to improve ROI and enhance customer satisfaction. Equipped with transparent and intelligent price recommendations, you can improve price perception, drive loyalty, and increase sales and margins. 

    TCS Optumera is powered by robust ML models that are fine-tuned by data scientists and practitioners having decades of experience in retail management. By infusing pricing intelligence into your pricing process, TCS Optumera maximizes outcomes by continuously learning and adapting to emerging business needs.  The solution:

    • Offers competitive intelligence on price, product, and promotions to recalibrate pricing strategies and outsmart competition
    • Complements price management by fine tuning pricing and identifying the most profitable price points based on demand
    • Empowers category managers to make pricing policy decisions through powerful simulations 
    • Offers end-to-end visibility of price changes and makes transparent price recommendations with insights into trade-offs
    • Enables autonomous and alert-driven pricing operations to manage by exceptions
    • Offers a rich set of rules and configurations for localized pricing aligned with your business objectives
    • Provides simple workflows for effective collaboration across pricing and merchandising teams
    • Comes with rich visualizations, configurable dashboards, and notifications to track and manage SKU performance with ease

    BENEFITS

    • 3-5% increase in sales
    • 5-7% increase in margin
    • 4-6% faster inventory turnover
    • 30% improvement in team productivity
    • 7-10% higher demand forecast accuracy
    • <15 mins to make pricing decisions
    Swipe Left
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    TCS Optumera™ helps Action keep their brand promise of always offering quality against the lowest price possible. Without this solution, it would not be possible to expand to so many countries in such a short period while maintaining our price strategy in a scalable way.

    MAARTEN LIEFFIJN

    Pricing Manager, Action.

    AWARDS AND RECOGNITION

    Stevie® at the 2022 International Business Awards

    Stevie® at the 2022 International Business Awards

    Microsoft Partner of the Year Award 2021

    Microsoft Partner of the Year Award 2021

    Named in the 2022 Market Guide for Retail UPPMO Applications

    Named in the 2022 Market Guide for Retail UPPMO Applications

    Named in the MarketScape for Worldwide Retail Price Optimization Solutions 2021-2022

    Named in the MarketScape for Worldwide Retail Price Optimization Solutions 2021-2022

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    Want to maximize pricing outcomes?

    Our experts can help you make profitable price, promotion, and markdown decisions.

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