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    TCS is here to make a difference through technology.

    Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

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      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

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      Want to be a global change-maker? Join our team.

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      Join us
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      22 May 2025 TCS to Steer Cloud Migration Program for Finnish Telecom Leader DNA in a Five-Year Partnership
      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
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      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      16 May 2025 TCS Recognized as a Leader in Custom Application Development Services by Everest Group
      16 May 2025 TCS Named a Leader in Application Management Services by Everest Group
      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      View all
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    What we do
    • Overview Press tab for submenu items

      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
      • High Tech
      • Insurance
      • Life Sciences
      • Manufacturing
      • Public Services
      • Retail
      • Travel and Logistics
    • Services
      • Artificial Intelligence
      • Cloud
      • Cognitive Business Operations
      • Consulting
      • Cybersecurity
      • Data and Analytics
      • Enterprise Solutions
      • IoT and Digital Engineering
      • Network Solutions and Services
      • TCS Interactive
      • Sustainability Services
    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
      • TCS DigiBOLT™
    Overview
  • Industries expand here
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    • Capital Markets
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  • Services expand here
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    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
      • Leadership
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
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    • Research & Innovation
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      • TCS Pace™
    • Our Brand
    Overview
  • About Us expand here
    • Leadership
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    • Diversity, Equity, and Inclusion
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  • Research & Innovation expand here
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  • Our Brand
  • Insights
    • Overview Press tab for submenu items

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
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    • Global studies
    • Topics
      • Metaverse
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    Overview
  • Customer Stories
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    • Health & Wellness
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  • Careers
    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
      • Mexico
      • Peru
      • Uruguay
      • USA
    • Asia Pacific
      • Australia
      • Mainland China
      • Hong Kong SAR
      • Indonesia
      • Japan
      • Malaysia
      • New Zealand
      • Philippines
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      • Singapore
      • Chinese Taipei
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    • Europe and UK
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      • Denmark
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      • Bahrain
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    Overview
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
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    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
    • Bahrain
    • Israel
    • Kuwait
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    • Saudi Arabia
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  • Newsroom
    • Overview Press tab for submenu items

      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      22 May 2025 TCS to Steer Cloud Migration Program for Finnish Telecom Leader DNA in a Five-Year Partnership
      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      View all
    • News alerts

      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      16 May 2025 TCS Recognized as a Leader in Custom Application Development Services by Everest Group
      16 May 2025 TCS Named a Leader in Application Management Services by Everest Group
      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      11 Jun 2025 TCS at UK’s Future of Utilities Summit 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      View all
    • Media kit
    Overview
  • Press releases
  • News alerts
  • Analyst recognition
  • Events
  • Media kit
  • Investors
    • Overview Press tab for submenu items

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more FY24-25 debrief
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
    • Financials
      • Quarterly Earnings Reports
      • Download TCS Data Sheet
      • Erstwhile CMC Financials
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      • Stakeholder Engagement and Identification of Material Issues
    • Resources
      • Investor FAQs
      • eTDS Portal
      • Stock Information
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      • Subsidiaries
      • Subscribe to Investor Updates
      • Unclaimed Dividend Information
    Overview
  • Management Commentary expand here
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    TCS Worldwide
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    • Data and Analytics
    • Solution

    Sales and Marketing Analytics

    Download Pdf for TCS’ Sales & Marketing Analytics for Enhanced Customer Lifecycle
    Driving Better Customer Lifecycle with TCS Sales & Marketing Analytics (5 pgs)

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    Data and Analytics This will open an overlay

    Harness the Power of Data and Analytics for better Business Outcomes

    Read how TCS’ data analytics services help enterprises harness the power of analytics and AI to achieve optimum data maturity and unlock new opportunities.
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    Related Insights
    TCS Datom™: Enhancing data & analytics capabilities
    Read how TCS Datom™ breaks down business challenges and helps create comprehensive data and analytics strategies to accelerate business outcomes.
    Solution
    05 Sep 2022
    Modernize your data centers with TCS Daezmo™
    TCS’ data and analytics service help enterprises with data democratization and platform-agnostic implementation for faster time-to-revenue and low risks.
    Solution
    08 Jun 2022
    Enterprise innovation with TCS Business Analytics Solutions
    Read how TCS’ data and analytics offering leverages the power of artificial intelligence to build innovative business solutions for accelerated outcomes.
    Solution
    21 Jul 2022

    Highlights

    • As enterprises look to transforming their sales and marketing portfolios, customer engagement can be affected due to misdirected targeting efforts and duplication in marketing campaigns.
    • TCS Sales and Marketing Analytics enable hyper-personalized customer experiences with marketing channel optimization through digital adoption and multi-channel contextual marketing.

    In this article

    Challenge inpage
    Solution inpage
    Benefits inpage
    Related reading inpage
    Challenge inpage
    Solution inpage
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    In this articleinpage
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    Challenge Solution Benefits Related reading

    Challenge 

    As enterprises look to transforming their sales and marketing portfolios, customer engagement can be affected due to misdirected targeting efforts and duplication in marketing campaigns. This can result in unnecessary marketing costs because the same customer pool is being targeted multiple times. Further, the absence of a unified customer view and aligned multi-channel marketing efforts can decrease conversion rates and lead to high customer churn. Customers also become disengaged when targeted for the wrong product, reducing customer loyalty, and making the campaign less effective.

    Solution

    TCS Sales and Marketing Analytics enable hyper-personalized customer experiences with marketing channel optimization through digital adoption and multi-channel contextual marketing. The solution facilitates data-driven analytical interventions across customer life cycle and ensures customer retention and low churn rate. Key features include:

    • Next-best action framework: Achieve hyper-personalization and customer experience enhancement through a dynamic recommendation engine
    • Campaign optimizer: Maximize ROI and minimize costs
    • Customer retention index: Integrate multiple objective evolutionary algorithms for customer retention by supporting proactive and reactive mitigation efforts
    • Channel attribution: Allocate optimum marketing budgets across different channels
    • Pricing optimizer: Support different risk-based and incentive-oriented pricing actions
    • Logfile analyzer: Drive real-time prediction and prevention actions on user transactions
    • Asset allocation framework: Enhance customer experience, maximize revenue, and minimize volatility of wealth portfolios with reusable algorithms or assets

    Benefits

    With TCS’ Sales and Marketing Analytics, enterprises can benefit from:

    • 40-60% increase in sales with framework-driven prioritized prospect list for multiple channels
    • 60-80% lower marketing costs and improved conversions with the elimination of duplicate campaigns and redundant messaging
    • Higher customer satisfaction through targeted offers, services, and products that are need-based and need-aligned, resulting in lower complaints
    • Reduced turnaround time by capturing customers’ digital footprints and service preferences, and providing customized products and recommendations
    • Increased employee engagement and productivity with customized campaigns for outbound contact programs

    Related reading

    1/4
    Data and Analytics

    TCS Datom™: Enhancing data & analytics capabilities

    Solution | 05 Sep 2022   Opens in new tab
    2/4
    Data and Analytics

    Enterprise innovation with TCS Business Analytics Solutions

    Solution | 21 Jul 2022   Opens in new tab
    3/4
    Data and Analytics

    TCS Dexam: Data Democratization & Monetization for Greater Value

    Solution | 15 Jul 2022   Opens in new tab
    4/4
    Data and Analytics

    Modernize your data centers with TCS Daezmo™

    Solution | 08 Jun 2022   Opens in new tab

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