TCS Interactive at Adobe Summit 2025 

The wait is over! TCS Interactive at Adobe 2025 was a hit. Here's an exciting three-day sneak peek into the myriad futuristic solutions presented by TCS Interactive at the Adobe Summit 2025.

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TCS Interactive

Adapt and energize digital experiences with the power of AI

TCS Interactive had an exciting presence at Adobe Summit 2025 - the annual premier digital experience conference for marketeers. As a strategic partner to Adobe for more than a decade, we have showcased how we're reimagining Adobe’s technology by harnessing AI's potential.

We were the proud platinum sponsor of the event. Aligning with the Summit’s theme of AI and GenAI-enabled customer experiences, we had some exciting activities lined up for the 3 days!

TCS Interactive booth #468

At our booth, attendees explored the art of the possible with our demos of AI-powered offerings across the digital experience ecosystem.

We shared insights into the future of customer experience and explored what’s next in GenAI and large-scale personalization. Our demos included:

Smart marketing concierge - An AI-powered framework designed to support every stage of the marketing lifecycle.
B2B marketplace - A marketplace with dynamic VR that enables personalized shopping and more.
Insight-driven engagement - A 360-degree customer view powered by Adobe Experience Platform (AEP), optimizing key touchpoints across the CX journey.

The Jaguar TCS Racing car was a showstopper for us! Attendees engaged with the interactive Jaguar TCS Racing car experience and got to learn about technology that delivers wins! (In 2024, Jaguar TCS Racing won the ABB FIA Formula E Teams’ World Championship!)

To know more about our offerings, contact us at: tcsinteractive.marketing@tcs.com

TCS speaker session | S719 | March 18 | 04:00 PDT

Revolutionize your brand: Harness AI for unparalleled digital experiences

TCS and a panel of leading brands explored how AI is transforming digital experiences, driving purposeful change, and delivering real impact for brands. We discussed harmonizing human creativity with AI, key considerations for digital leaders, and the strategic role AI now plays in building competitive advantage. Yesterday, AI was just a buzzword—today, it’s a game-changer. At TCS Interactive, we believe the way we harness it will shape the future of digital experiences.

Session insights about Revolutionize your brand: Harness AI for unparalleled digital experiences

Meet Our Speakers

Valarie Bastek

VP, MarTech & Digital Engagement, Wyndham Hotels

Valarie Bastek is the Vice President of Marketing Technology & Digital Engagement at Wyndham Hotels & Resorts, the world’s largest franchisor. As part of her role, Valarie oversees search engine optimization, content operations and marketing technology, using Adobe Experience Manager, Adobe Target and most recently Adobe Journey Optimizer. Valarie joined Wyndham almost 13 years ago as a copywriter and brought Adobe Experience Manager on as a product prior to Wyndham’s digital transformation in 2015. While Adobe Experience Manager is Valarie’s first love, she has enjoyed learning alongside the Marketing Technology team and seeing the “art of the possible” with enhanced tech stacks. Valarie is very involved with her alma mater, Susquehanna University, and serves as second vice president for the Susquehanna University Alumni Board. As part of that role, Valarie enjoys mentoring current students as they navigate their transitions from college to career.

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Michiel Van Raemdonck

Digital Expert, NMBS (Belgian Railways)

Michiel is a seasoned digital expert with over 20 years of experience in customer data, marketing automation, and digital strategy. As the Product Owner and Team Lead of the Marketing Automation team at Belgian Railways (NMBS), he plays a pivotal role in transforming customer interactions through data-driven, automated campaigns. His expertise helps NMBS enhance customer engagement and gain deeper insights into passenger needs. Throughout his career, Michiel has led initiatives in digital content management, marketing technology, and digital analytics, consistently driving innovation and efficiency. With a passion for leveraging technology to create seamless, personalized customer experiences, he is at the forefront of marketing automation at NMBS.

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Therron Hofsetz

Director, Web Channels Engineering, Vanguard

Therron is a digital technology leader who is passionate about delivering business value through customer centric experiences, data-driven marketing and technology innovation. Over the last 25 years, Therron has driven value realization by combining his direct knowledge of client personalization in travel, hospitality & financial industry with the technology advances in Marketing Technologies, ML and AI. As the head of Web Channels and Engineering for the Personal Investor unit of Vanguard, Therron is responsible for driving Vanguard’s mission of giving all investors the best chance at investment success. Specifically, he and his team focus on creating measurable improvements in clients' financial outcomes by driving better investment behaviors through exceptional client experiences. The targeted outcomes are achieved with various Adobe technologies within an ecosystem that combines data analytics, behavioral science, machine learning, GenAI, Vanguard methodology practices, and user experience research. Therron received his B.S. in Finance and Marketing from the University of Colorado. Prior to joining Vanguard, Therron worked for Epsilon as a Senior Director of Digital Experience and as the Director of Digital Technologies for Holland America Line.

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Natarajan Baskaran

Head, Digital Experience Business, TCS

Natarajan (Basky) Baskaran is the global head of TCS Interactive’s DX Business. For more than 25 years, Natarajan Baskaran has empowered clients across verticals to adapt to evolving technology paradigms. His support in charting out their digital transformation journeys have helped businesses deliver thoughtful and consistent user experiences, drive massive brand enhancements, and gain unprecedented revenue growth. With years of enriching customer experiences behind him, he has emerged as a far-seeing subject matter expert in the fields of CX design, CX strategy roadmap, digital experience, digital marketing, and digital commerce. As a visionary leader, he innovates future-ready AI powered solutions to spearhead brand equity, exponential growth, and co-innovation—all while prioritizing inclusive and accessible experiences.

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TCS hospitality suite

TCS leadership had some meaningful networking sessions with our customers and prospects at the hospitality suite. We also had a luncheon session, “Harness the power of a unified AI approach to transform digital experiences” hosted by Nick Allen, Senior Partner, TCS Interactive, Global Lead, Consumer Business Group.

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Where adaptability meets advantage

We deliver excellence and create value for customers and communities.

Discover why customers choose TCS

Upcoming events

Recent recognitions

Want to be a global change-maker? Join our team.

Find the latest news about TCS

Recent News

Global knowledge. Local support

TCS Interactive at Adobe Summit 2025 – Highlights