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TCS Interactive
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Humanizing Technology to Create Iconic Experiences
Through humanizing technology, TCS Interactive helps organizations create personalized and iconic customer experiences and promote products and services.
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AICD chose TCS and its digital services business, TCS Interactive, to reimagine its digital presence using Adobe, delivering extraordinary customer experiences.
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01 Jan 2025
- To deliver on its vision of being the leading platform for directors and governance education, the Australian Institute of Company Directors (AICD) leans heavily on its digital presence, especially its website.
- The legacy platform had a complex information architecture that made finding information on the website difficult.
- AICD chose TCS and its digital services business, TCS Interactive, to re-platform its digital presence onto Adobe technology and deliver extraordinary experiences for its members.
AICD builds value with a next-level digital experience for customers
Introduction
The AICD has a clear mission: Strengthen society through world-class governance. The independent member organization serves more than 50,000 members worldwide with hundreds of programs and courses on the theory of corporate governance and how to apply it in practice across different sectors and industries. The organization also provides updates and new perspectives on governance and related topics and analyzes relevant policy, among other services.
Its digital presence, especially the AICD website, is its lifeblood and the foundation for delivering its vision of being the leading platform for directors and governance education.
Opportunity
The AICD had a very complex information architecture that made it difficult for members, prospects, and customers to find the information they needed.
The organization determined that it needed to retire its prior solution and implement a scalable platform that would drive value to AICD members and support ongoing changes to the programs, courses, and information delivered via its website.
Solution
AICD chose TCS to be its digital partner in re-platforming the organization’s website. TCS’ global and diverse skills, particularly with TCS Interactive, the digital services business of TCS, were critical in helping AICD reimagine its digital strategy, from inception through delivery.
- Experts from TCS Interactive and TCS’ education business unit worked closely with AICD to map out a clear plan to strategically transform AICD's member experience.
- TCS Interactive built a digital, cloud-native site for AICD, leveraging its extensive expertise in Adobe technology and implementing Adobe solutions including Adobe Experience Manager, Adobe Commerce, and Adobe Campaign.
Outcome
The AICD’s digital presence, including its website, is now delivering extraordinary experiences for all its members.
“I see TCS as actually an extension of the AICD team here,” says Vince Di Chiara, COO and CDIO, Digital and Operations, AICD. “For us, the journey of digital transformation continues on, and we look to partners that will sustain those challenges going forward, that will help us innovate and actually deliver more and more value to our members and our clients.”
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