TCS Life Sciences Interactive offers an array of digital marketing services to companies in the sector. Our capabilities include Content Development, Creative Design, Digital Production, Design Thinking, User Experience Design, and Usability Testing.
We have a state-of-the-art Digital Lab and Visual Experience Design Studio in Noida, India. The studio is equipped with the best-in-class hardware and software infrastructure. It provides an ideal creative environment to conduct Design Thinking workshops for customers and houses a world class Observation Research facility to conduct usability testing and eye tracking studies. The tools used include Observation and Analysis software and Adobe Creative Cloud for prototyping.
Areas of Expertise
|Content Writing||Enhanced customer engagement with content that works. We specialize in developing all types of content—scientific, medical, clinical, regulatory and marketing, across all therapeutic areas. Our vast pool of experienced content writers hold Masters and Doctoral degrees in Medicine, Pharmacology and Life Sciences. They also have a sizeble industry experience and are capable of developing Right-First-Time content tailored to specific use.|
|Branding and Campaigns||We are the Digital Agency of Choice for our customers. Our innovative solutions in branding and campaigns have helped them achieve their business goals and objectives. We have also been successful in helping them increase the brand value of their products.|
|Creative Design||We can help create superior design-led experiences to uphold the brand promise for the clients. Our team of talented designers has the necessary expertise in visual, interaction, motion, sonic and creative design.|
|Digital Production||Our customers benefit from channel-agnostic and robust digital marketing, e-commerce, and experience platforms. We are the digital transformation partners of choice for our customers.|
|Design Thinking+||Our Design Thinking+ approach has helped our customers’ IT platforms gain a competitive edge. For instance, for one of our customers, we initiated the digitization of informed consent process for a study. This not only resulted in effort and cost savings, but also created loyalty and goodwill among patients taking part in the trial.|
|User Experience||We leverage our user research insights generated and analysied in our Usability Lab to design human-computer interactions that guarantee seamless and enriching personalized experiences for the users.|
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