TCS Life Sciences Interactive offers a suite of Digital Marketing services to the companies in the sector. The segment has been created with the aim of offering an Experience Design Center of Excellence (COE) focused on design-led engagements for our clients.
Our capabilities include Content Development, Creative Design, Digital Production, Design Thinking, User Experience Design, and Usability Testing. The Experience Design COE specializes in human-factor driven, and patient and HCP-centric design methodology. We have a wide range of experience transforming user experience for our clients with IT solutions in Life Sciences.
Life Sciences Digital Lab and Design Studio
Ours is a state-of-the art Digital Lab and Visual Experience Design Studio set up exclusively for our Life Sciences customers. The lab is equipped with the world-class infrastructure for hardware and software and helps carry out creative design, experience design, and digital production. Additionally, the studio provides an ideal creative environment to conduct Design Thinking workshops for the customers.
The lab also houses the best-in-class Observation Research facility used to conduct Usability testing and eye tracking studies. The tools include Observation and Analysis software and Adobe Creative Cloud for prototyping.
Areas of Expertise
Content Writing: Enhanced customer engagement with content that works. We specialize in developing all types of content—scientific, medical, clinical, regulatory and marketing across all therapeutic areas. Our vast pool of experienced content writers, possess Masters and Post-Doctoral degrees in Medicine, Pharmacology and Life Sciences. They also have vast industry experience and are capable of developing Right-First-Time content tailored to specific uses.
Branding and Campaigns: We are the Digital Agency of Choice for our clients. Our innovative solutions have led to effective campaigns and helped meet the sales and marketing goals for our customers. We have also been successful in increasing the brand value for our clients.
Creative Design: We not only create superior design-led experiences for the users and customers, but also uphold the brand promise for the client in the market. Our team of talented multidisciplinary designers possess the necessary expertise in visual, interaction, motion, sonic and creative design.
Digital Production: Our clients benefit from channel-agnostic and robust digital marketing, commerce, and experience platforms. We are the digital transformation partners of choice for our customers.
Design Thinking+: Get the Design Thinking+ edge. Our design approach to IT Solution-ing has helped clients gain a competitive edge in the market. For instance, for one of our customers we initiated the digitization of the informed consent process for a study. This not only resulted in effort and cost savings, but also created loyalty and goodwill among patients taking part in the trial. We achieved this by adopting our innovative patient and HCP-centric Design Thinking+ approach.
User Experience: The clients can leverage our user research to design human-computer interactions that not only resonate with the users but also guarantee enriching personalized experiences. Our research insights can help benchmark the existing solutions against those we have developed for our clients.
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