TCS partnered with a global pharmaceutical leader to transform the manual review of medical promotional materials through artificial intelligence. The resulting AI-powered system has dramatically improved efficiency—cutting review time by 88% and detecting over 90% of potential compliance issues—while significantly reducing regulatory risk.
In this article
Challenge
Manual Review as a Bottleneck and Risk
In the pharmaceutical industry, promotional materials shared by medical representatives must undergo rigorous compliance checks before reaching healthcare professionals. For a global pharmaceutical leader, this process had historically relied heavily on manual review—making it time-consuming, costly, and susceptible to human error.
As the volume of materials grew and regulatory scrutiny intensified, this manual approach became a critical bottleneck, introducing significant operational inefficiencies and compliance risks. The client needed an intelligent, scalable solution capable of automating content review while maintaining the precision required in a highly regulated environment.
Solution
An Intelligent, End-to-End Review System
TCS designed and implemented a robust, AI-powered solution to automate the medical content review process from end to end. The solution transforms complex regulatory requirements into an intelligent framework that understands context and meaning, not just keywords.
The system performs a sophisticated multi-stage analysis:
- Advanced Content Extraction: Leverages state-of-the-art large language models (LLMs) to accurately read and interpret text and images from various document formats, including low-quality scans.
- Contextual Understanding & Rule Mapping: Analyzes the extracted content against a refined knowledge base of medical compliance regulations.
- Precise Violation Flagging: Identifies potential compliance issues, classifies them by type, and highlights them directly within the original document for efficient remediation.
To ensure optimal performance, TCS benchmarked several AI models. Qwen was selected for its superior understanding of Chinese regulatory language, while Gemini demonstrated exceptional performance in image and text extraction, even from scanned documents. Additional tools such as Pillow were integrated to detect complex visual compliance elements—such as brand color misuse—enhancing the system’s accuracy and versatility.
Benefits
The AI-driven approach not only accelerated review cycles but also elevated the overall quality, consistency, and transparency of the compliance process.
The implementation delivered immediate and measurable results:
- Dramatic Efficiency Gain: Reduced review time per document from 2 hours to 15 minutes—an 88% improvement.
- High Detection Accuracy: Captured over 90% of potential compliance violations, outperforming the market average of approximately 85%.
- Significant Risk Mitigation: Substantially lowered the risk of non-compliant materials reaching the market, safeguarding the client’s brand reputation and reducing potential regulatory exposure.
The AI-driven approach not only accelerated review cycles but also elevated the overall quality, consistency, and transparency of the compliance process.
The Road Ahead
Scalable Innovation for Regulated Industries
Building on this success, TCS is extending the solution into a Compliance Intelligence Platform—enabling real-time review, predictive risk scoring, and cross-document consistency checks. The modular architecture is domain-agnostic and can be rapidly adapted for other highly regulated sectors such as finance, legal, and healthcare administration.
The system supports on-premise or private cloud deployment, ensuring data sovereignty and adherence to major data protection frameworks, including GDPR and China’s PIPL. Its design integrates human-in-the-loop validation, transparent audit trails, and seamless enterprise integration with platforms such as CRM and CMS.
This initiative exemplifies how TCS is harnessing AI not just for automation, but to drive intelligent decision-making, compliance assurance, and enterprise transformation. It reflects our broader ambition of becoming the world’s leading AI-driven technology services company, empowering clients to achieve greater certainty, agility, and trust in an increasingly complex regulatory landscape.
联系我们
联系我们