TCS BaNCS Digital: Enhancing End Customer Banking Experience

Industry

Solution

Highlights

Delivering a superior experience on digital channels has now become a differentiator for banks worldwide
Banks need a solution that is secure and offers a consistent experience across channels and devices
TCS BaNCS Digital can help banks to redesign their digital banking strategy to deliver impressive digital experiences

Today’s customers decide on how they interact with their bank and expect a compelling, omnichannel digital experience that exemplifies convenience, efficiency, contextual, real-time, and intuitive interactions. Banks need to re-engineer their technology to be customer experience-centric, rather than product-centric.

Overview

What banks need today is an integrated digital banking solution that will enable them to:

Design, build, and deploy apps and release new features using easily configurable widgets
Provide a consistent, intuitive, and interactive UX across devices
Rapidly roll out services to cater to newer devices
Generate valuable data-driven insights on business performance and customer behavior
Hone API strategy and offer services to a larger ecosystem

TCS BaNCS Digital is a suite of enterprise and consumer apps offering an omnichannel, multi-entity, and multi-currency support. It provides a single, consolidated 360-degree view of the customer’s profile, including all products, services, and interactions.

Solution

TCS BaNCS Digital is an integrated platform that provides an app and a browser experience, lowering the overall total cost of ownership (TCO) through easy upgrades for consumers.

The solution is designed to aid different sectors of financial institutions and caters to specific banking needs.

BaNCS ADK (Application Development Kit): Empowers business and IT users to design, configure, brand, test, and launch apps with rich user experience

Digital account opening: Provides customers with a single engagement platform for opening new accounts through a browser, tablet, or smartphone

Analytics and insights: TCS BaNCS OPTiX helps generate insights about customer lifecycle around acquisition, development, and retention alongside product performance, branch productivity, among others

Benefits

The solution can enable banks to set on a transformation journey through:

An integrated digital strategy for channel-agnostic customer experience
A modern and flexible solution that meets changing business needs
A personalized user experience for superior customer engagement
A secure application design to gain customer trust