On April 2, 2025 the Trump administration announced a new tariff regime applicable to most of the nations doing business with the USA. The announcement of tariff rates that ranged from 10% to as high as 50% had an immediate impact on global sentiment. Major markets reacted sharply evidenced by a fall in global indices.
In reciprocation, China announced a retaliatory tariff on US imports in response to the severe and immediate impact these tariffs would have on China’s economy. A week later the European Union announced a 25% tariff on US imports and other countries followed , which made the situation worse. While India has not retaliated against the 50% tariff imposed by the US directly, it has adjusted its own tariff positions to protect strategic sectors and stay globally competitive.
The Trump administration announced a 90-day pause on the new tariffs, which ended on July 9 with a further extension announced until August 1st. The new tariff rates came into effect from August 7, keeping intact the 10% universal base tariff clause. There have been intermittent updates since. While the eventual outcome of the tariff pause is yet to be seen, the changes in trade terms and the immediate impact on organizations is evident. CFOs need to gear up and assess the situation and prepare a strategy to withstand tariff impacts in the time to come.
The new tariff policies have significantly increased global financial instability. A sharp repricing of risk assets came in the wake of the tariff announcements in February and accelerated following the April 2 release of plans for larger-than-anticipated tariffs. Financial market volatility across stocks, currency, and bond markets rose significantly. The response by other countries further amplified uncertainties.
Although the BFSI sector is not directly impacted by the tariffs, they have caused major distress in the global banking and insurance sectors, evidenced by the 5-10% fall in the share prices of major banks and insurance companies. Analysts and investors are worried that this might signal a deeper economic downturn, possibly leading to a full-blown recession in 2025. The impact is not limited to the USA.; European and Asian banking sectors have suffered substantial declines, highlighting the interconnectedness of the global economy.
The signs of stress have already reflected in reduced business confidence, thereby putting hold on the discretionary spends by banking and financial services sector. We have already seen several layoffs in the industry. While analysts believe the layoffs are attributable to AI, the tariff announcements have added fuel to the fire.
While the final outcomes of the tariff discussions remain uncertain, it is imperative that BFSI CFOs brace themselves with the right tools and capabilities to help their firms navigate these uncertainties successfully.
With the ongoing uncertainty, CFOs need to enhance existing FP&A frameworks to be able to assess the impacts of tariffs on an ongoing basis; and work in close coordination with business functions to enable swift responses to those situations, as they evolve.
The key levers CFO organizations should deploy are outlined below:
Speed and accuracy of response is going to be the game changer. In this scenario, deployment of AI and Agentic AI can play a key role considering the benefits it can deliver in terms of faster decisions, data-driven analysis, and managing large volumes. Some key benefits that AI deployment can bring to the CFO, if invested prudently:
BFSI firms have been contending with uncertain economic environments for the last few years, with the pandemic, geo-political tensions and so on. Dynamic economic and trade policies have further added to the turmoil. “Failing to plan is planning to fail.”
The way for BFSI CFOs to help their firms navigate the impact is by having a robust data foundation and strong analytical capabilities to deliver reliable insights, and agile finance practices. Newer technologies based on AI and GenAI will come in handy to rapidly bolster the required capabilities, and manage the newer risks posed by the uncertainties created by tariffs.
Additionally, it is crucial for BFSI CFOs to set up a dedicated tariff management team which continuously assesses markets; collaborates with business; derives responses to the impacts of changes; and works closely with business leaders to drive strategy to mitigate risks.