With you for the long run
Whether it’s running a marathon or helping businesses thrive in applying new technology innovations at scale, Tata Consultancy Services (TCS) understands what it takes to keep pushing the limits of what’s possible.
Over five decades, since its inception in 1968, the TCS brand has emerged as a market leader in the global IT services and consulting industry. Brand FinanceTM values the TCS brand at $21.2 billion, making it the second most valuable brand in the industry.
Rooted in the heritage of the Tata brand, representing trust, quality, and a sense of service to the community, the TCS brand has come to signify the highest standards of innovation, technology expertise and customer service.
The TCS brand is focused on creating long term value for clients, investors, employees and the community. It is defined by its long-term client partnerships. Many of which have been built over decades, navigating every technology cycle, from mainframes in the 1970s to Artificial Intelligence today.
With partnerships that go the distance, it is only fitting that one of the most prominent manifestations of the TCS brand lies in its sponsorships of 13 of the world’s most prestigious marathons and endurance events.
TCS recognised as India’s most valuable IT Services brand in the Brand Finance India 100, 2026 report
In celebrating the global impact of Indian brands, Abhinav Kumar, Global Chief Marketing Officer of Tata Consultancy Services, shares his insights on the transformative role of AI in marketing and on TCS's journey from its origins in India to becoming a technology leader across 56 countries.
Discover how TCS leverages its Human + AI model, strategic brand building, and community engagement through iconic marathons to drive innovation and positive change worldwide.
Redefining AI leadership through innovation and human connection
As we build the world’s largest AI-led technology services company, TCS is focused on making AI real for customers, communities, and society. ChAI Central at the World Economic Forum 2026, explored this through AI-powered conversations inspired by the ritual of sharing a cup of chai.
Brand Campaigns
With you for the long run
The formula for innovation
Building impact beyond the finish line
From economic impact to charitable giving, TCS-supported marathons continue to create impact far beyond race day. The Brand Finance Marathon 50 report highlights how these partnerships continue to strengthen cities, inspire runners and are helping redefine the role of sponsorship, through innovation, community impact, and human connection too.
