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Navigate the AI era with confidence. TCS helps you turn AI into a strategic partner that empowers talent, reimagines processes, and accelerates business transformation.
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Top Results
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With you for the long run
Whether it’s running a marathon or helping businesses thrive in applying new technology innovations at scale, Tata Consultancy Services (TCS) understands what it takes to keep pushing the limits of what’s possible.
Over five decades, since its inception in 1968, the TCS brand has emerged as a market leader in the global IT services and consulting industry. Brand FinanceTM values the TCS brand at $21.2 billion, making it the second most valuable brand in the industry.
Rooted in the heritage of the Tata brand, representing trust, quality, and a sense of service to the community, the TCS brand has come to signify the highest standards of innovation, technology expertise and customer service.
The TCS brand is focused on creating long term value for clients, investors, employees and the community. It is defined by its long-term client partnerships. Many of which have been built over decades, navigating every technology cycle, from mainframes in the 1970s to Artificial Intelligence today.
With partnerships that go the distance, it is only fitting that one of the most prominent manifestations of the TCS brand lies in its sponsorships of 13 of the world’s most prestigious marathons and endurance events.
Swipe LeftSwipe RightBuilding a brand is like a Marathon. Every step you take matters, while keeping focused on the distance ahead. The TCS brand has been built ensuring the highest standards of innovation, technology expertise and customer service – along with a deep sense of long-term partnership with our clients, collaborators and the community. We run together to harness the power of technology in improving human experiences – from how we do business, to how we live, organize and prepare, as we perpetually adapt to a world of constant change.
Abhinav Kumar
Chief Marketing Officer, TCS
Redefining AI leadership through innovation and human connection
As we build the world’s largest AI-led technology services company, TCS is focused on making AI real for customers, communities, and society. ChAI Central at the World Economic Forum 2026, explored this through AI-powered conversations inspired by the ritual of sharing a cup of chai.
Brand Campaigns
With you for the long run
The formula for innovation
Building impact beyond the finish line
From economic impact to charitable giving, TCS-supported marathons continue to create impact far beyond race day. The Brand Finance Marathon 50 report highlights how these partnerships continue to strengthen cities, inspire runners and are helping redefine the role of sponsorship, through innovation, community impact, and human connection too.
Global brand platforms
Podium finishes
01.
TCS ranked as the #2 most valuable IT Services brand, achieving an AAA brand strength rating
02.
TCS recognised as a top 100 most valuable global brand by Kantar Brandz 2026
03.
TCS recognised as the most valuable IT Services brand in Asia by Brand Finance
04.
TCS named global top employer. Achieves new milestone with enterprise-wide top employer certification.
05.
TCS sponsored marathons generate $2.25 billion for local economies and spark $279 million in donations to charity
06.
TCS wins 2 x Silvers at the 2026 New York Digital Awards for ChAI Central at WEF
With you for the long run
Whether it’s moving yourself towards the finish line or moving the world forward to a better future, we’re here to help.
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