A risk-free experimentation platform for complex decision making
Envision. Experiment. Execute
Experience-led business decision-making is insufficient to drive continuous adaptation in the face of deepening business uncertainties.
Rapid advancements in digital technologies and personalised engagement channels make it difficult for enterprises to stay ahead of shifting customer needs. Emerging digital players and innovative offerings from competitors create constant pressure to reinvent market strategies and business models. Large enterprises struggle to maintain operational consistency while adapting quickly to changing market dynamics. Implementing strategic changes comes with inherent risks, potential irreversible consequences, and high costs. What benefits one business unit may not align with the goals of another, leading to internal conflicts and inefficiencies.
Enterprises must continually refine their pricing, promotions, and customer engagement strategies while managing external disruptions, such as economic fluctuations and regulatory changes.
Features
AI-driven business simulations
Real-time scenario testing
Data-backed decision making
Seamless system integration
How we help our clients
Empower your business with strategic marketing and operations optimisation
TCS TwinX focuses on two transformation pillars: Strategic marketing and operations optimisation.
- Strategic marketing: The platform enhances cash flows, grows brand equity, and builds sustainable competitive advantages by enabling laser-guided decisions in areas such as new product launches, marketing campaign optimisation, and upsell/cross-sell recommendations. By constructing hypotheses, modeling entities, and testing business decision outcomes in a virtual A/B testing mode, organisations can analyse, adapt, and transform their strategies to achieve holistic business goals.
- Operations optimisation: TCS TwinX drives process efficiency by leveraging experimentation in process fallout prediction, supply chain optimisation, and operations management. This comprehensive approach not only enhances customer experience but also accelerates cash flow and improves asset utilisation. By accurately predicting and simulating future behavior of entities and systems, organisations can optimise their operations, ensuring a resilient and competitive edge in the market.
Our Solutions
Helping organisations achieve multiple business benefits.
TwinX: Features that set it apart
Autonomous Decisions
Generative and agentic AI enables self-driven, intelligent decision-making
Risk-Free Testing
Patented simulation engine allows safe experimentation without real-world impact
Real-Time Insights
Simulate scenarios and predict outcomes instantly for faster responses
Flexible Deployment
Available on both cloud and on-premise to suit enterprise needs
Data Sovereignty
Enterprise data stays within your infrastructure for complete control
Explainable AI
AI powered by LLMs ensures transparency and interpretability in decisions
Secure and Scalable
Scalable, secure architecture built for reliability and high performance
Value realisation
Accelerate value realisation through quick iterations and testing
TwinX for Go-to-Market Maximization enables marketers to virtually experiment with marketing TCS campaigns, simulate the outcomes of such campaigns before actual launch, and maximise the ROI of their marketing expenses. Here's how it works for different roles:
Head of Marketing: Can test various combinations of the marketing mix (4Ps – Product, Price, Place, Promotion) to see which approach will maximize offer uptake and ROI before spending real budget.
Head of Products: Can simulate scenarios like product bundling or partnering with other services to identify which combinations will drive the most revenue growth.
Head of Customer Value Management: Can experiment with customer engagement tactics across the lifecycle to find strategies that increase Customer Lifetime Value (CLV).
TCS TwinX for Supply Chain Network Optimization enables organisations to construct enterprise digital twins by modelling entities such as facilities, warehouses, resources, processes, and networks of the complex ecosystem. These Digital Twins provide E2E visibility into the supply chain entities, correlated insights, and a simulation engine. Business users, such as COO, CFO, and operations managers, can utilise the simulation engine to construct hypotheses and test outcomes in a virtual A/B mode. This enables organisations to analyse, adapt, and transform themselves toward achieving holistic business goals.
Elevate enterprise strategy with AI-led simulation
- Simulate business outcomes
Virtually test strategies before real execution - Accelerate decision making
AI-driven insights for faster, smarter choices - Enhance operational agility
Quickly adapt to change with real-time models
