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Perpetually Adaptive Enterprise

At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

Adaptability starts here
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  • TCS TwinX™
  • TCS MasterCraft™
  • Jile™
  • TCS DigiBOLT™
  • TCS AI WisdomNext™
  • TCS Research
  • TCS Pace™
Perpetually Adaptive Enterprise
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • About Us

    We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    About Us
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Discover why customers choose TCS

    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

    Read our customer success stories.
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    27 Dec 2025 TCS at Guidewire Connections 2025
    01 Dec 2025 TCS at AWS re:Invent 2025
    18 Nov 2025 TCS is a Gamechanger Sponsor of Microsoft Ignite 2025
    View all

    Recent recognitions

    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
    06 Oct 2025 Unlocking the Future: 6G & AI for Telcos
    18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
    View all
    Discover why customers choose TCS
  • Events
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    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
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    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
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  • Europe and UK expand here
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    24 Oct 2025 TCS Collaborates with Google Cloud to Launch Google Cloud Gemini Experience Center in Riyadh, to Drive AI Innovation Across MEA
    16 Oct 2025 TCS and Infineon Partner to Redefine Digital Experience and Accelerate Sales Growth
    16 Oct 2025 NCVET Selected TCS to Develop a Portal Aimed at Democratizing the Vocational Skill Development Ecosystem in India
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    • Unclaimed Dividend Information
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    What we do

    Perpetually Adaptive Enterprise

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Perpetually Adaptive Enterprise
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    About Us

    We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    About Us
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    Discover why customers choose TCS

    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

    Read our customer success stories.
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    27 Dec 2025 TCS at Guidewire Connections 2025
    01 Dec 2025 TCS at AWS re:Invent 2025
    18 Nov 2025 TCS is a Gamechanger Sponsor of Microsoft Ignite 2025
    View all

    Recent recognitions

    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
    06 Oct 2025 Unlocking the Future: 6G & AI for Telcos
    18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
    View all
    Discover why customers choose TCS
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
  • Newsroom

    Find the latest news about TCS

    Stay up-to-date on all press announcements by TCS

    Discover more
    • News Alerts
    • Media Kit

    Recent News

    24 Oct 2025 TCS Collaborates with Google Cloud to Launch Google Cloud Gemini Experience Center in Riyadh, to Drive AI Innovation Across MEA
    16 Oct 2025 TCS and Infineon Partner to Redefine Digital Experience and Accelerate Sales Growth
    16 Oct 2025 NCVET Selected TCS to Develop a Portal Aimed at Democratizing the Vocational Skill Development Ecosystem in India
    View all
    Find the latest news about TCS
  • News Alerts
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    • Management Commentary
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    • Products and Platforms / TCS Optumera™

    Strategic intelligence for retail merchandising

    Make smarter, value-chain optimized decisions

    Let’s talk

    TCS Optumera™, an AI-powered retail strategic intelligence platform

    2 MINS WATCH
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    TCS Optumera™: AI-Powered Strategic Intelligence Platform for Retail

    In today's highly competitive retail landscape, standing out from the crowd and driving sales requires deep, data-driven insights on pretty much everything—from products, customers, demand trends, and competitors to store operations. However, manual processes, legacy systems, and siloed operations prevent merchandising teams from focusing on strategic planning and seizing market opportunities. Connecting data holistically from different levers of the retail organization at a multi-department and multi-dimensional level is critical to create and implement effective and unified retail merchandising strategies for cost savings, improved margins, and top-line growth.

    TCS Optumera™, our AI-powered strategic intelligence platform, empowers retailers to make integrated merchandising decisions by making key business processes intelligent and autonomous. It gives pricing managers, category managers, and space planners the acumen needed for merchandise planning and making value chain-optimized decisions for maximum impact.

    TCS Optumera is an easy-to-use and fit-for-purpose intelligent merchandising solution built on a composable architecture that can be integrated seamlessly with your technology landscape.

    Harness the power of AI in retail

    TCS Optumera leverages advanced artificial intelligence including models from machine learning paradigms—supervised learning, unsupervised learning, and reinforcement learning—to analyze vast amounts of data from retailers’ stores, online channels, market trends, and other external sources to predict consumer demand, uncover hidden trends, and identify new opportunities for growth. By adopting TCS Optumera, retailers can effortlessly implement integrated merchandising strategies, leading to increased sales and margins, improved operational efficiency, and enhanced buying experience for customers.

    With TCS Optumera, you can: 

    • Set optimal prices: Align your pricing, promotion, and markdown strategy in line with your business objectives and market dynamics
    • Build the right assortment: Determine the ideal product mix and right amount of space and placement for each product
    • Maximize space productivity: Automatically generate optimized category space that increases product visibility and sales

    In a retail landscape that is evolving faster than ever, TCS Optumera gives you an edge by infusing data-driven intelligence into your merchandising strategies. Our predictive models and AI-powered analytics help you stay ahead of the curve, anticipate market shifts, and outsmart competition.

    Download brochure

    Highlights

    Swipe Right
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    3-5%

    Sales

    increase in sales and margin

    50%

    Time

    faster time to market

    5X

    strategies

    more strategies

    6-10

    WEEKS

    faster value delivery

    Features

    Value chain optimization with AI and user acumen

    Integrated decision-making for better outcomes

    Fit-for-purpose solution adaptive to business needs

    White-box transparency for smooth business buy-in

    Composable and scalable architecture for agility

    Simple UI and workflows for rapid user adoption

     

    OUR SOLUTIONS

    Build a positive price perception and drive market share and profitability by strategizing every aspect of pricing throughout the product life cycle.

    View solution

    Curate profitable and shopper-centric assortments across sectors such as grocery, fashion, and specialty by striking a balance between variety and availability and aligning assortments with space and demand profiles. 

    View solution

    Make smart space decisions for new products and initiatives, execute store remodels at scale, and right-size store space by considering trade-offs between assortment, price, supply chain, and execution costs.

    View solution

    Belief in action

    Swipe Left
    Swipe Right

    Woolworths Optimises Store Spaces to Transform the In-store Experience

    Read more

    Dutch International Retailer Action Transforms its Pricing Strategy with TCS Optumera™

    Read more

    In focus

    Swipe Left
    Swipe Right

    Establish pricing leadership with AI in retail

    White Paper | 09 Oct 2024   Opens in new tab

    The journey to curating store-specific assortments

    White Paper | 18 Jun 2024   Opens in new tab

    Merchandising strategies: Getting better at the basics

    White Paper | 17 Nov 2023   Opens in new tab

    Ramp up price optimization for fashion retail with AI

    White Paper | 20 Oct 2023   Opens in new tab

    Five principles to drive profitable store promotions

    White Paper | 26 Jun 2023   Opens in new tab

    Dutch international retailer Action transforms its pricing strategy with TCS Optumera™

    Case Studies | 31 Oct 2023   Opens in new tab
    Swipe Left
    Swipe Right

    Petco is re-imagining the merchandising strategy leveraging TCS Optumera, to support a seamless omnichannel shopping experience for our customers.

    Mike Nuzzo

    Chief Operating Officer, Petco

    Infuse intelligence into the value chain

    Connect with us to drive value chain optimized merchandising decisions.

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