Achieving long-term financial security and sustained growth demands strategic investment management to ensure customers’ overall financial health.
Portfolio management, a critical component of asset and wealth management, involves building and managing a portfolio of investments to achieve customers’ financial objectives. Portfolio managers strategically allocate resources, manage associated risks, balance returns, diversify investments to meet long-term goals such as capital growth, income generation, and wealth preservation.
Portfolio management is a complex, multi-step process. It requires meticulous attention to each step ranging from setting investment objectives to asset allocation, securities selection, risk management, and ongoing performance monitoring. Several technology tools have been developed to streamline and enhance this process. Optimization models, artificial intelligence (AI) backed predictive analytics, and machine learning (ML) algorithms are increasingly being integrated into portfolio managers’ operating models to handle modern financial markets' scale, speed, and intricacies. However, manual interventions by portfolio managers are often required to finetune decisions, respond to unforeseen market conditions, and cater to specific investor preferences. This dependence on human judgment highlights both the sophistication and limitations of existing systems.
Developing advanced AI backed solutions can bridge existing gaps and enhance each phase, ensuring a more robust, agile, and efficient process, ultimately unlocking exponential value for investors. As financial markets evolve, embracing these innovations will become imperative for asset and wealth firms to stay competitive, deliver superior investment outcomes to customers, and retain an edge.
Portfolio management is not a one-off process.
It is dynamic in nature and involves continuous monitoring by portfolio managers to maintain an optimal investment portfolio that aligns with investors' objectives, risk tolerance, and financial goals. A continuous improvement cycle, each phase in the process builds on the previous one and adapts to evolving market conditions and investor needs (see Figure 1).
There are several gaps in each phase of the portfolio management process, offering tremendous scope for the adoption of AI models. These gaps increase the complexity of portfolio management, underscoring the need for advanced solutions to streamline the process and enhance efficiency. Automation and analytics have greatly improved the process. However, there are many areas that require manual intervention, which offer several opportunities for further optimization (see Table 1).
Step |
Gaps |
Proposed solution |
Investment objectives
|
Goals and risk tolerance are often based on subjective inputs or manually curated surveys. This results in misaligned investor goals and suboptimal investment strategies. Manual updates lead to slow market response and increase risk exposure.
Adjusting investment strategies to reflect changing market conditions or investor preferences can be time-consuming. |
Use natural language processing (NLP) techniques to analyze client preferences and financial behavior for dynamic profiling.
Leverage ML algorithms to assess risk tolerance based on historical data including spend patterns, credit history, and past investments. |
Asset allocation |
Static allocation models may lack the capability to respond nimbly to rapid market changes.
Manual rebalancing can lead to delays, errors, and higher costs. |
Adopt ML-based optimization models that use modern methods such as mean-variance optimization, neural networks, reinforcement learning to dynamically adjust allocations.
Use predictive analytics to identify upcoming market trends to inform decisions on tactical rebalancing changes. |
Securities selection |
Traditional methods that rely heavily on fundamental or technical analysis require manual effort.
Difficulty in identifying undervalued securities in large datasets can result in poor security choices and missed opportunities to generate alpha. |
Use deep learning models to analyze alternative data sources including news, social media, and minutes of meetings held to discuss performance and financial results for better securities selection.
Implement sentiment analysis tools to predict stock performance and identify growth stocks, undervalued securities. |
Portfolio construction |
Manual diversification efforts may result in the portfolio manager missing the optimal combinations of assets.
Over-reliance on historical correlation data, which may not be applicable to future market scenarios, may misrepresent risk. |
Use clustering algorithms for better diversification across various asset classes based on correlating the real time market value of securities rather than historical data to ensure long term protection from potential market risks.
Implement ML-based risk models that adapt to changing market dynamics. |
Risk management |
Traditional risk metrics including value at risk (VaR) and beta rely on historical data, which may not predict future risks. Failure to detect complex, non-linear risks such as geopolitical events, sudden regulatory changes, pandemics or liquidity crisis can lead to unexpected losses and mispriced assets, besides weakening portfolio resilience. |
Apply ML to simulate stress scenarios and accurately predict tail risks.
Use ML algorithms for early detection of unusual market behaviour triggered by non-linear risks. Implement hedging techniques using ML models to offset potential losses. |
Performance analysis and portfolio rebalancing |
Traditional performance measurement using historical data fails to capture real-time issues. Rebalancing is performed at fixed time intervals or thresholds overlooking market opportunities, leading to inefficient capital allocation and lower portfolio performance. Transaction costs increase due to frequent manual interventions. |
Leverage performance tracking tools that use AI-driven predictive analytics to flag underperformance in real time. Use reinforcement learning to optimize rebalancing frequency and size based on transaction cost and risk-return trade-off. Apply AI-driven predictive analytics to forecast market trends and proactively trigger rebalancing. |
Monitoring and reporting |
Reporting is often retrospective and static, making it difficult to respond to real-time market shifts and emerging risks, often resulting in missed opportunities and increased exposure to loss. Additionally, manual consolidation of data leads to delays and errors. |
Implement ML-driven dashboards to provide insights and alerts in real time. Use NLP to generate automated, client-friendly, and accurate investment reports. |
Review and revision |
Portfolio reviews are typically reactive and not based on predictive insights.
Heavy reliance on portfolio managers for review slows down decision-making and increases the risk of bias. |
Use AI-driven predictive analytics to identify when portfolios need review based on evolving market conditions and investor goals.
Apply ML to simulate various ’what-if’ scenarios for portfolio adjustments. |
Table 1: Gaps in the portfolio management process and proposed AI solutions
Designing an optimal portfolio demands assigning weights to the various assets in the portfolio. This is a complicated process and portfolio managers often struggle with this. However, tools such as Qontigo Axioma, BlackRock’s Aladdin, and Morningstar Direct help optimize portfolio weights based on investors’ objectives and constraints. Having said that, most models use traditional, static optimization techniques, which yield a single set of optimized weights for an entire time horizon suitable for buy-and-hold strategies only. To mitigate this issue, portfolio managers must adopt a model with the flexibility to adapt itself to changing market conditions and the capabilities to optimize and rebalance weights on a daily basis.
The business case is clear—shifting to an AI driven model in portfolio management has the potential to deliver exponential value.
However, implementation will necessitate overcoming several challenges.
Financial institutions have to contend with potential cyberattacks and data breaches. Absence of robust access control mechanisms can lead to unauthorized data exposure. Asset and wealth firms must put in place robust encryption protocols, enforce strict access permissions, and continuously monitor for breaches. Regular compliance checks can help align with global data protection standards and mitigate regulatory risks.
Poor quality data can distort AI insights and investment predictions. Lack of standardized workflows results in inconsistent data handling. Ensuring accurate and reliable AI performance begins with clean, structured, and validated data. Asset and wealth firms must establish real-time quality controls and standardized data pipelines to maintain consistency and integrity across models.
Legacy systems lack the capability to handle large volumes of financial data and inflexible infrastructures hinder the adoption of evolving portfolio strategies. Scalable, cloud-based solutions are critical to support complex investment models and high-frequency data streams. Designing modular systems will allow asset and wealth firms to smoothly expand capabilities and adapt over time.
Lack of clarity in AI outputs can hinder user confidence and weaken regulatory compliance. For example, an AI model may give a list of assets that portfolio managers must invest in but the rationale for recommending a particular asset may not be clear. Asset and wealth firms must therefore embed explainability frameworks within AI-driven investment tools to promote trust and support insightful decision-making. Embracing visual analytics and intuitive dashboards will help portfolio managers better understand and validate model behaviour.
Lack of compatibility between legacy systems and modern AI tools make integration complex and prone to operational disruptions. To achieve seamless integration, asset and wealth firms must use application programming interfaces (APIs) or middleware that bridge new and legacy technologies. A phased implementation strategy can ensure minimal disruption and long-term system harmony.
AI models may inadvertently introduce bias or unfairness, and absence of ethical oversight can harm stakeholder trust and expose asset and wealth firms to compliance risks. Continuous monitoring for bias and fairness, strong guardrails, and robust governance structures that enforce ethical standards and promote transparency throughout the AI lifecycle is key to responsible AI adoption.
Overcoming these hurdles will require firms to define a strategic roadmap focused on robust data governance and cloud adoption.
Asset and wealth customers are a highly demanding segment.
They expect personalized, digital service across the investment value chain ranging from initial onboarding to ongoing, active portfolio management. Moreover, the digital demands of Gen Z and millennial investors are an additional dimension that portfolio managers will need to consider while implementing innovations.
Asset and wealth firms must leverage AI backed tools and adopt a data driven approach to portfolio management to gain a competitive edge and reap the benefits of better investment outcomes and superior customer experience. Partnering with a service provider with the requisite domain knowledge and technology expertise may be the right way forward to ensure hassle-free implementation.