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    TCS is here to make a difference through technology.

    Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

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      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

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      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
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      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

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      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
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    What we do
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      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
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      • Healthcare
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      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
      • TCS DigiBOLT™
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  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
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      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

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      Want to be a global change-maker? Join our team.

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      Join us
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      Find the latest news about TCS in our Newsroom

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      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
    • News alerts

      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
      View all
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      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more FY24-25 debrief
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    TCS Worldwide
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    • Insights
    • Global studies

    From potential to performance by design

    TCS AI for Business Study – Key Findings

    You have these already downloaded

    We have sent you a copy of the report to your email again.

    Reimagining business with AI

    Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI, and:

    • Managing their AI strategy 

    • Making their organization AI-ready  

    • Evaluating the potential value of AI for their business

    • Balancing opportunity with risk

    Download the full report

    The transformative power of AI

    Most executives surveyed have a positive sentiment toward AI.

    • 54% believe its impact will be greater than or equal to the internet. 

    • 59% believe AI’s impact will be greater than or equal to that of smartphones.

    • 57% are excited or optimistic about AI’s potential impact on their business.

    • Nearly three-quarters of them also recognize the need to make changes to take full advantage of AI.

    • 72% are currently reworking or planning to rework their business strategy or operations.

    Yet there’s no consensus on AI adoption strategies and not enough metrics to measure success.

    • 72% say they need better KPIs for their AI implementations.

    A graphic showing that 57% of the executives surveyed are excited about AI and 72% expect to make changes in response to it

    A graphic showing that 57% of the executives surveyed are excited about AI and 72% expect to make changes in response to it

    Sentiment around AI

    Corporate leaders are optimistic about AI

    Close
    Sentiment around AI
    A graphic showing that 57% of the executives surveyed are excited about AI and 72% expect to make changes in response to it

    Current state of AI

    59% of corporate functions have AI implementations in-process or have completed AI projects.

    34% of corporate functions are planning AI implementations.

    Only 20% of corporate leaders say they are well-positioned to leverage AI to their strategic advantage.

    Figure depicting Top three challenges

    The top three challenges according to the executives in the survey

    Surveyed executives identify their main challenges

    Infrastructure, customer expectations and IT support are concerns

    Close
    Surveyed executives identify their main challenges
    Figure depicting Top three challenges

    Challenges for GenAI

    The advent of Generative AI has brought strategic challenges to the forefront.

    • Security and privacy

    • Ethical and responsible AI use

    • Lack of IT readiness  

    • Talent development and training 

    • Cultural shifts

    Not enough metrics for ROI

    As the integration of AI into business processes accelerates, expected financial return on such an investment becomes increasingly significant. But only 19% of the respondents said they have "good enough" metrics and KPIs for their current stage of AI deployments. Without adequate KPIs for AI-enabled operations, proving ROI and getting future buy-in is challenging.

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    The study reveals

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    The study reveals

    Key findings

    Future of AI

    Most executives believe AI will augment and enhance human capabilities, enabling people to focus on higher-value activities that require creativity, empathy, and strategic thinking. 

    65% of companies think human strategic decision-making and creativity will remain essential to their competitive advantage.

    As AI becomes more advanced and part of “business as usual,” the role of humans in the workplace will evolve. 41% of companies expect most of their employees will be using GenAI on a daily basis in three years. 

    Innovation and revenue growth will be a focus for future AI implementations. 69% of companies are more focused on using AI to spur innovation and increase revenue than on lowering costs and optimizing operations.

    Viewing Slide 

    GenAI Implementations

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    The study reveals

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    The study reveals

    TCS recommendations

    • Focus
    • Adopt
    • Culture
    • Customers
    • Success
  • Focus
  • Adopt
  • Culture
  • Customers
  • Success
  • Focus on the value, not the technology

    Embrace AI initiatives that support organizational priorities and use cases with the potential to enhance value chains and drive business outcomes like revenue growth, cost savings, and improved customer experience.

    Adopt a more strategic approach

    Create a multidimensional approach to AI adoption that encompasses strategic goals beyond productivity and revenue growth to include quality, reducing risk, improving operational efficiencies and organizational decision making.

    Make the business and culture AI-ready

    Invest not only in the necessary technology and infrastructure, but also on a culture that embraces change, experimentation, and continuous learning.

    Create higher-level relationships with customers

    Capitalize on AI’s capabilities to deliver more personalized, proactive and valuable experiences across the customer journey and differentiate your business from the competition.

    Plan for success, not scarcity

    Be ready for AI to expand revenue, opportunity and innovation and create new ways for humans to do their current jobs or even create new roles.

    TCS AI for Business Study – Industry Reports

    man running near sea

    BFSI

    man working on laptop near beach

    CMI

    women seeing the sea

    Consumer packaged goods

    man sitting near beach working on laptop

    Energy, resources & utilities

    man running near beach

    Healthcare

    man with kids walking

    Life sciences

    TCS AI for Business Study–Key findings for logistics

    Logistics

    Man in yellow cap standing near sea

    Manufacturing

    Cybersecurity

    Retail

    ai business study technology

    Technology

    Travel, Transportation & Hospitality

    TTH

    About the study

    • TCS’ Thought Leadership Institute conducted a double-blinded study of approximately 1,272 senior executives with P&L responsibilities in 12 industry sectors across Asia, Europe, Nordics, LATAM, North America and the United Kingdom/Ireland, with respondents having annual revenue of $5 billion to $100 billion. 
    • This global study examines how CEOs, LOBs, directors/business line managers are preparing their business to be AI-ready, including their strategy around operations, talent and future implementation plans, and provides best practice recommendations based on these insights.
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    Industries
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