Performance
These category contain cookies that allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. We may associate the cookie information with an identifiable individual. We may also combine data collected from these cookies to better understand your interests and potential business needs and to provide you with more relevant experiences and content based on your likely interests. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Description of the service
Demandbase is an account-based marketing (ABM), advertising, sales intelligence and data company. Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences.
Company legal entity name
Demandbase Ltd,222 2nd Street, 24th Floor
San Francisco, CA 94105
Data protection officer of the processing company
Below you can find the email address of the data protection officer of the processing company:
Purpose of the data
This list shows the purposes of data collection and processing:
We use Demandbase to get information about geographical location for understanding the user activity from that particular loction on our website. Location data in Demandbase is associated with accounts, with people, and with activities. By understanding the various sources of geographic information, and the meaning of each, we are able to select the right data fields to give us the insights we're seeking in a particular analysis. For more details, refer to this link:
Technologies used
This list contains all technologies with which this service collects data:
Use tracking pixels, tags, web beacons and cookies to collect information
Data collected (personal and non personal)
This list contains all (personal) data collected by or through the use of this service:
Personal information may include your IP address, device identifier, geographic location, or usage information such as authentication, analytics, and other information to provide you with a more personalized experience.
Place of processing
This is the primary location where the collected data is processed. If the data is also processed in other countries, you will be informed separately:
European Union.
Retention period
Below you can see the longest potential storage duration on a device set when using the cookie storage method and when using other methods:
Demandbase retains personal information as long as necessary to provide its products and services, comply with our website legal obligations, resolve disputes and enforce Demandbase agreements. Link:https://www.demandbase.com/privacy/
Transfer to third countries details
When using this service, the data collected may be transferred to another country. Please note that in the context of this service, the data may be transferred to a country that does not have the necessary data protection standards: United States or any country in which Demandbase and its agents and service providers have personnel or facilities. For further information on security measures, please refer to the privacy policy of the respective provider or contact the provider directly: https://www.demandbase.com/privacy/
Data recipient entity
The recipients of the data collected are listed below.
Demandbase and its subsidiaries (Demandbase, Ltd., DemandMatrix LLC., DemandPrediction India Pvt Ltd., Engagio, Inc., InsideView Technologies, Inc. and Demandbase India Privacy Limited) and Subprocessors https://support.demandbase.com/hc/en-us/articles/360000384823-Demandbase-Sub-Processor-List
Storage information (Cookie details below) :
Below you can see the longest potential storage period on a device set when using the cookie storage method and when using other methods.
Maximum age of cookie storage: 729 days
Non-cookie storage: Until the services needed.
- tuuid: This cookie is used for analytics and advertising services provided by Demandbase products.
Duration: 729 Days
Category: Performance Cookies
- tuuid_lu: This cookie is used for analytics and advertising services provided by Demandbase products.
Duration: 729 days
Category: Performance Cookies
Privacy Policy Link
Click here to read the data processor's privacy policy:https://www.demandbase.com/privacy/
Cookie Policy Link
Click here to read the data processor's cookie policy:https://www.demandbase.com/cookie-policy/
Legal Basis
The required legal basis for the processing of data is set out below :
§ 25, paragraph 1, sentence 1 TDDDG and Art. 6 paragraph 1, sentence 1 lit. a GDPR
Description of the service
Marketo’s Munchkin JavaScript allows for tracking of end-user page visits and clicks to your Marketo landing pages and external web pages. These are recorded in Marketo as “Visit Web Page” and “Clicked Link on Web Page” activities, which can subsequently be used in triggers and filters for Smart Campaigns and Smart Lists
Company legal entity name
Adobe Inc.
4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland
Data protection officer of the processing company
Below you will find the e-mail address of the data protection officer of the processing company:
Purpose of the data
This list shows the purposes of data collection and processing:
We use email marketing for better customer relationships, primarily through personalization and automation.Prompting readers to take another action, such as visiting your website or blog, or something else then the Results can be easily and objectively measured, providing a clearer picture of the impact of our efforts. For details:https://business.adobe.com/blog/basics/learn-about-email-marketing
Technologies used
This list contains all technologies with which this service collects data:
Marketo leverages a wide array of technologies to provide comprehensive marketing automation solutions. These include JavaScript for tracking, APIs for integrations, big data and AI for analytics, cloud infrastructure for scalability, and robust data security measures. Together, these technologies enable marketers to execute highly personalized and effective marketing campaigns.
For more detailed information on Marketo’s technologies, you can refer to:
Marketo Documentation
Marketo Blog
Data collected (personal and non personal)
This list contains all (personal) data collected by or through the use of this service:
Contact information,Demographic information,Behavioral Data,Purchase and Transaction Data,Statistical Data,IP Addresses,Location information.
Place of processing
This is the primary location where the collected data is processed. If the data is also processed in other countries, you will be informed separately:
The main locations where we process your personal information are the US and India, but we also transfer personal information to all other countries in which Adobe or its affiliates, providers and partners operate.Refer link:https://www.adobe.com/in/privacy/policy.html#info-collect. Adobe RDC Type is Europe only and Data Collection Centers is Ireland, Paris Link:https://experienceleague.adobe.com/en/docs/core-services/interface/data-collection/rdc
Retention period
Below you can see the longest potential storage duration on a device set when using the cookie storage method and when using other methods:
There are three components to our data retention policy: a retention period of 14 days for one activity, 90 days for twelve high-volume activities; and a retention period of 25 months for other lead activities.Link: https://nation.marketo.com/t5/knowledgebase/marketo-activities-data-retention-policy/ta-p/251480
Transfer to third countries details
When using this service, the data collected may be transferred to another country. Please note that in the context of this service, the data may be transferred to a country that does not have the necessary data protection standards.
Below you will find a list of the countries to which the data is transferred. Adobe Systems Software Ireland Limited (Adobe Ireland) processes your personal information and may transfer it to Adobe entities in non-EEA countries, such as
A. Armenia
B. Australia
C. India
D. Serbia
E. United States
For further information on security measures, please refer to the privacy policy of the respective provider or contact the provider directly:https://www.adobe.com/in/privacy/eudatatransfers.html
Data recipient entity
The recipients of the data collected are listed below.
Adobe Inc. and sub processors link: https://www.adobe.com/in/privacy/sub- processors.html
Storage information(Cookie details below) :
Below you can see the longest potential storage period on a device set when using the cookie storage method and when using other methods.
Maximum age of cookie storage: 2 year
Non-cookie storage: 25 Months
- BiGipServerPool : This is an encrypted session cookie that is used to do load balancing in the Marketo network
When you configure a cookie persistence profile to use the HTTP Cookie Insert or HTTP Cookie Rewrite method, the BIG-IP system inserts a cookie into the HTTP response, which well-behaved clients include in subsequent HTTP requests for the host name until the cookie expires. The cookie, by default, is named BIGipServer<pool_name>. The cookie is set to expire based on the expiration setting configured in the persistence profile. The cookie value contains the encoded IP address and port of the destination server."
Duration:Session
Category:Performance Cookies
- _mkto_trk : This cookie is associated with an email marketing service provided by Marketo. This tracking cookie is encrypted and stored to allow a website to link visitor behaviour to the recipient of an email marketing campaign, to measure campaign effectiveness.
Duration:2 Years
Category:Performance Cookies
Privacy Policy Link
Click here to read the data processor's privacy policy:https://www.adobe.com/de/privacy/policy.html
Cookie Policy Link
Click here to read the data processor's cookie policy: https://www.adobe.com/de/privacy/cookies.html
Legal Basis
The required legal basis for the processing of data is set out below :
§ 25, paragraph 1, sentence 1 TDDDG and Art. 6 paragraph 1, sentence 1 lit. a GDPR
Description of the service
Adobe Analytics is a web analytics service. This is used here to a very limited extent to record contractually agreed, remuneration-relevant processes with marketing partners along with customer behavior for billing purposes. Furthermore, error pages are recorded as part of product conclusion pages. The processes and the data collected are limited to a necessary minimum.
Company legal entity name
Adobe Inc.
4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland
Data protection officer of the processing company
Below you will find the e-mail address of the data protection officer of the processing company:
Purpose of the data
This list shows the purposes of data collection and processing:
The data collected is used to analyze user behavior, preferences, and interactions to generate valuable insights that inform business strategies and initiative and Measure the effectiveness of digital campaigns, website content, and user journeys by tracking key metrics and KPIs.For more details:https://experienceleague.adobe.com/en/docs/analytics-learn/tutorials/intro-to-analytics/what-is-analytics
Technologies used
This list contains all technologies with which this service collects data:
Typical technologies are Cookies and Pixels that are placed in the browser.
Data collected (personal and non personal)
This list contains all (personal) data collected by or through the use of this service:
Adobe Analytics collects various types of data like Page names/URLs,Time-based Data, Demographic Information,visitor source, Identifiable visitor ID’s, Form Submissions, Surveys, geolocation, link tracking & IP address. Here having an another team ""GMA"" to collect the data of IP's using the API rather than Analytics.
Place of processing
This is the primary location where the collected data is processed. If the data is also processed in other countries, you will be informed separately:
The main locations where we process your personal information are the US and India, but we also transfer personal information to all other countries in which Adobe or its affiliates, providers and partners operate.Refer link:https://www.adobe.com/in/privacy/policy.html#info-collect.
Adobe RDC Type is Europe only and Data Collection Centers is Ireland, Paris Link:https://experienceleague.adobe.com/en/docs/core-services/interface/data-collection/rdc
Retention period
Below you can see the longest potential storage duration on a device set when using the cookie storage method and when using other methods:
3 years.
Transfer to third countries details
When using this service, the data collected may be transferred to another country. Please note that in the context of this service, the data may be transferred to a country that does not have the necessary data protection standards. Below you will find a list of the countries to which the data is transferred.
Adobe Systems Software Ireland Limited (Adobe Ireland) processes your personal information and may transfer it to Adobe entities in non-EEA countries, such as
A. Armenia
B. Australia
C. India
D. Serbia
E. United States
For further information on security measures, please refer to the privacy policy of the respective provider or contact the provider directly:https://www.adobe.com/in/privacy/eudatatransfers.html
Data recipient entity
The recipients of the data collected are listed below.
Adobe Inc. and sub processors link: https://www.adobe.com/in/privacy/sub- processors.html
Storage information(Cookie details below) :
Below you can see the longest potential storage period on a device set when using the cookie storage method and when using other methods.
Maximum age of cookie storage: 730 days
Non-cookie storage: 3 year
- s_tp -To track the page percentage viewed, TCS needs to use the ""getPercentPageViewed"" plugin to measures a visitor's scroll activity to see how much of a page the visitor viewed before moving on to another page. Cookies are created because TCS has implemented ""getPercentPageViewed"" plugin.
Duration:Session
Category:Performance Cookies
- s_ppvl - This cookie is set by Adobe Analytics to store information on the percentage of the page displayed to the end user.
Duration:Session
Category:Performance Cookies
- s_ppv - This cookie is associated with Adobe Analytics site tracking and is used to measure a user's scroll activity to see how much of a page they view before moving to another page.
Duration:Session
Category:Performance Cookies
- s_cc - This cookie is set and read by the JavaScript code to determine if cookies are enabled (set to “True”).
Duration:Session
Category:Performance Cookies
- gpv_pn- This is generated by a plugin of Adobe Consulting: s.getPreviousValue(s.pageName,'gpv_pn').
Duration:Session
Category:Performance Cookies
- s_plt - This is generated by a plugin of Adobe Consulting: getPageLoadTime. Duration:Session
Category:Performance Cookies.
- s_fid- Adobe Site Catalyst cookie, used to identify unique visitors.
Duration:2 Years
Category:Performance Cookies
- s_vi- Adobe Site Catalyst cookie, used to identify unique visitors, with an ID and timestamp.
Duration:2 Years
Category:Performance Cookies
- s_pltp- It is required if you use getPageLoadTime plugin. This cookie is set by the. getPageLoadTime plugin and stores the value of the s.pageName variable on the previous Analytics request.
Duration:Session
Category:Performance Cookies
- s_nr[30]-Adobe plug-in uses a cookie called"s_nr[LENGTH]",in which [LENGTH] with the d argument. The cookie contains a Unix timestamp that represents the visitor's current time and status ("New" or "Repeat" ).
Duration:1 Year
Category:Performance Cookies
- s_ecid - The s_ecid cookie contains a copy of the Experience Cloud ID (ECID) or MID.
Duration:730 Days
Category:Performance Cookies
- s_ips - The s_ips is for getting percentage view.
Duration:Session
Category:Performance Cookies
Privacy Policy Link
Click here to read the data processor's privacy policy: https://www.adobe.com/de/privacy/policy.html
Cookie Policy Link
Click here to read the data processor's cookie policy: https://experienceleague.adobe.com/de/docs/core-services/interface/data-collection/cookies/analytics
Legal Basis
The required legal basis for the processing of data is set out below :
§ 25, paragraph 1, sentence 1 TDDDG and Art. 6 paragraph 1, sentence 1 lit. a GDPR
Description of the service
Experience Cloud is Adobe’s integrated family of digital marketing applications, products, and services. From its intuitive interface, you can quickly access your cloud applications, product features, and services.
Company legal entity name
Adobe Inc.
4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland
Data protection officer of the processing company
Below you will find the e-mail address of the data protection officer of the processing company:
Purpose of the data
This list shows the purposes of data collection and processing:
We use this service which is a Central interface components-Access account preferences, search for product help, and access applications and services.We use Audiences which are collections of visitors (a list of visitor IDs). Adobe’s Audience Library lets you manage the translation of visitor data into audience segmentation.Build real-time orchestration use cases using contextual data stored in events or data sources.Experience Cloud Assets provide a single, centralized repository of marketing-ready assets that you can share across applications.For more details: https://experienceleague.adobe.com/en/docs/core-services/interface/services/overview
Technologies used
This list contains all technologies with which this service collects data:
Cookie Technologies , Tags and Pixels.
Data collected (personal and non personal)
This list contains all (personal) data collected by or through the use of this service:
The Experience Cloud Identity Service can replace different application-specific IDs and use the Customer IDs (created when a user visits the website) and Authentication States functionality so that a user's Customer IDs can be passed on to Experience Cloud.
Place of processing
This is the primary location where the collected data is processed. If the data is also processed in other countries, you will be informed separately:
The main locations where we process your personal information are the US and India, but we also transfer personal information to all other countries in which Adobe or its affiliates, providers and partners operate.Refer link:https://www.adobe.com/in/privacy/policy.html#info-collect.
Adobe RDC Type is Europe only and Data Collection Centers is Ireland, Paris Link:https://experienceleague.adobe.com/en/docs/core-services/interface/data-collection/rdc
Retention period
Below you can see the longest potential storage duration on a device set when using the cookie storage method and when using other methods:
25 Months.
Transfer to third countries details
When using this service, the data collected may be transferred to another country. Please note that in the context of this service, the data may be transferred to a country that does not have the necessary data protection standards. Below you will find a list of the countries to which the data is transferred.
Adobe Systems Software Ireland Limited (Adobe Ireland) processes your personal information and may transfer it to Adobe entities in non-EEA countries, such as
A. Armenia
B. Australia
C. India
D. Serbia
E. United States
For further information on security measures, please refer to the privacy policy of the respective provider or contact the provider directly:https://www.adobe.com/in/privacy/eudatatransfers.html
Data recipient entity
The recipients of the data collected are listed below.
Adobe Inc. and sub processors link: https://www.adobe.com/in/privacy/sub- p rocessors.html
Storage information(Cookie details below) :
Below you can see the longest potential storage period on a device set when using the cookie storage method and when using other methods.
Maximum age of cookie storage: 730 days
Non-cookie storage: 25 Months.
- AMCV : The AMCV cookie is set in the first-party domain of a browser. The AMCV cookie contains the Experience Cloud visitor ID or MID.
Duration:730 Days
Category:Performance Cookies
- AMCVS : "The AMCVS cookie serves as a flag indicating that the session has been initialized. Its value is always 1 and discontinues when the session has ended.
The AMCVS cookie is set in the first-party domain of a browser. "
Duration:730 Days
Category:Performance Cookies
Privacy Policy Link
Click here to read the data processor's privacy policy: https://www.adobe.com/de/privacy/policy.html
Cookie Policy Link
Click here to read the data processor's cookie policy: https://experienceleague.adobe.com/en/docs/core-services/interface/data-collection/cookies/experience-cloud
Legal Basis
The required legal basis for the processing of data is set out below :
§ 25, paragraph 1, sentence 1 TDDDG and Art. 6 paragraph 1, sentence 1 lit. a GDPR
