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Head of Sports Sponsorships, North America, TCS
Haley Price has seen almost every side of sports marketing during her more than two decades in the industry. Her experience extends from property to publisher to agency. For the past 8 years, Haley has maximized the value of sports partnerships in a B2B context as the Head of Sports Sponsorships for Tata Consultancy Services in North America. Under her leadership, TCS has become the premier partner of major marathons across the United States and Canada. Haley has worked on numerous award-winning marketing programs, including Sprint to Win, the world’s first inclusive marathon video game, and the Webby-award winning TCS NYC Marathon App.
Haley passionately believes that sports are a powerful driver of change in our communities, helping build greater futures for all of us. She demonstrates this conviction by leading TCS’s efforts to make sporting events more sustainable, accessible, equitable, and diverse to meet the rising expectations of today’s purpose-driven fans. She also serves on the Sport Integrity Global Alliance Council.