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Omni-Channel Strategies and Considerations for CPG Companies

Will Ruiz

Consulting Partner and Leader, North America Consumer Goods & Retail Consulting Practice, TCS

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Leveraging Direct-to-Consumer (D2C) to drive cross-channel sales and profits. 

To drive growth in their industry and draw closer to the consumer leveraging omni-channel, CPG companies must:

  • Not wait idly for others to show the way

  • Design an ‘outside in’ value chain

  • Deliver a superior end-to-end experience

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