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Nagarajan Karuppiah

Head, Business Intelligence and Innovation, Retail and Consumer Packaged Goods (CPG)

Janardhan Santhanam

TCS Lead, Analytics, Big Data, and Information Management, Retail and CPG

Manu Mohan M

TCS Functional Analyst, CPG, TCS

Transforming into an insights-driven business with effective data utilization. 

If CPG enterprises apply a four-step approach to capture, consolidate, contextualize, and consume digital data efficiently, they can:

  • Transform into an insights-driven business
  • Enhance responsiveness to market changes
  • Gain and sustain competitive advantage