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Consumer Goods Distribution / WHITE PAPER
Pratap Kumar Pattanayak
Domain Consultant, Digital Marketing Practice, Consumer Packaged Goods, TCS
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According to Gartner, Inc. 25 billion connected things will be in use by 20201.
CPG companies are likely to benefit the most as IoT can help them:
Provide better consumer experience
Gather better consumer insight
Reimagine communication processes
[1] Gartner, “Gartner Says 4.9 Billion Connected “Things” Will Be in Use in 2015” (November 2014), accessed January 5, 2016
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