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IoT in the CPG Industry

Pratap Kumar Pattanayak

Domain Consultant, Digital Marketing Practice, Consumer Packaged Goods, TCS

Reimagining brand experience and consumer engagement through IoT.

According to Gartner, Inc. 25 billion connected things will be in use by 2020¹.

CPG companies are likely to benefit the most as IoT can help them:

Provide better consumer experience
Gather better consumer insight
Reimagine communication processes

^{[1] Gartner, “Gartner Says 4.9 Billion Connected “Things” Will Be in Use in 2015” (November 2014), accessed January 5, 2016}