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Sudhakar Gudala

VP & Global Head, CPG & Distribution Business Unit at TCS

A response strategy for CPG and Distribution segments to lead in the new era

COVID -19 impact on consumer goods and distribution industry had varying levels of disruption to the demand and supply across the entire value chain. CPG response to COVID-19 must have a unique strategy for each segment. We believe that enterprises that are purpose centric, adaptable to change and resilient will emerge stronger from the crisis.

• Purpose-centric: Make, sell and distribute the most essential products, exercise empathetic branding, support the well-being of communities, consumers and customers and accelerate growth, transformation and sustainability

• Adaptable: Adapt to emerging consumer and customer needs, migrate to online channels of sales, build cognitive decision making systems and recalibrate the supply chain for demand fluctuations and restore original operational standards

• Resilient: De-risk the supply chain to withstand future disruption through remote and cognitive operations on principles of innovation at scale leveraging agile and ecosystems