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TCS is here to make a difference through technology.
Leading the way in innovation for over 50 years, we build greater futures for businesses across multiple industries and 131 countries.
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Consumer Goods Distribution / POINT OF VIEW
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A response strategy for CPG and Distribution segments to lead in the new era
COVID -19 impact on consumer goods and distribution industry had varying levels of disruption to the demand and supply across the entire value chain. CPG response to COVID-19 must have a unique strategy for each segment. We believe that enterprises that are purpose centric, adaptable to change and resilient will emerge stronger from the crisis.
• Purpose-centric: Make, sell and distribute the most essential products, exercise empathetic branding, support the well-being of communities, consumers and customers and accelerate growth, transformation and sustainability
• Adaptable: Adapt to emerging consumer and customer needs, migrate to online channels of sales, build cognitive decision making systems and recalibrate the supply chain for demand fluctuations and restore original operational standards
• Resilient: De-risk the supply chain to withstand future disruption through remote and cognitive operations on principles of innovation at scale leveraging agile and ecosystems
Related reading
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11 Jan 2024
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2/4
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CPG Xchange: Discussing Digital Transformation and CPG Trends
video
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16 Nov 2023
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3/4
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Amitabha Saha Roy
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Consumer Goods & Distribution
TCS Revenue Prime™: Effective net revenue management and growth
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18 Nov 2022
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