Skip to main content
Skip to footer

  • Consumer Goods Distribution / POINT OF VIEW

Nourishing Consumer Packaged Goods and Distribution Industry Through COVID-19

Sudhakar Gudala

VP & Global Head, CPG & Distribution Business Unit at TCS

You have these already downloaded

We have sent you a copy of the report to your email again.

A response strategy for CPG and Distribution segments to lead in the new era

COVID -19 impact on consumer goods and distribution industry had varying levels of disruption to the demand and supply across the entire value chain. CPG response to COVID-19 must have a unique strategy for each segment. We believe that enterprises that are purpose centric, adaptable to change and resilient will emerge stronger from the crisis.

• Purpose-centric: Make, sell and distribute the most essential products, exercise empathetic branding, support the well-being of communities, consumers and customers and accelerate growth, transformation and sustainability

• Adaptable: Adapt to emerging consumer and customer needs, migrate to online channels of sales, build cognitive decision making systems and recalibrate the supply chain for demand fluctuations and restore original operational standards

• Resilient: De-risk the supply chain to withstand future disruption through remote and cognitive operations on principles of innovation at scale leveraging agile and ecosystems 

Related reading

Consumer Goods & Distribution Amitabha Saha Roy

Battling Volatility with Revenue Growth Management

Blog | 02 Jun 2023
Consumer Goods & Distribution

TCS Revenue Prime™: Effective net revenue management and growth

Solution | 18 Nov 2022
Consumer Goods & Distribution

Leveraging Next-gen Technologies and Partnership Ecosystem in CPG

Blog | 10 Nov 2022
Consumer Goods & Distribution

IFFCO’s Business Process Transformation with SAP S/4HANA

Case Studies | 04 Aug 2022

Transformation starts here

Ready for the conscious consumer?

Talk to our experts

Find out more