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Redefining Digital KPIs for the CPG Industry

Sombit Neogi

Senior Functional Consultant, Consumer Goods and Distribution, TCS

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Effectively measuring digital-led enterprise changes across the CPG value chain

CPG mega-processes such as P2P and O2C are highly complex, somewhat inflexibly designed, and difficult to align with rapidly changing business goals. Even with the right set of KPIs, organizations would still need a KPI measurement framework rigorous enough for not only benchmarking performance against industry peers, but also to identify levers of improvement, which will allow them to achieve operational excellence.

A KPI value measurement framework will help CPG companies:

  • Improve workforce productivity
  • Reduce procurement costs
  • Establish new business channels
  • Ensure control over process-specific changes

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