- Overview Press tab for submenu items
TCS is here to make a difference through technology.
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
-
Industries
-
Services
-
Products and Platforms
- Overview Press tab for submenu items
We deliver excellence and create value for customers and communities.
Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
-
About Us
-
Research & Innovation
-
Our Brand
- Overview Press tab for submenu items
Extraordinary expertise leads to remarkable results.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
-
Customer Stories
-
Perspectives
-
Global studies
-
Topics
- Overview Press tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Overview
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- Overview Press tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
-
News alerts
-
Analyst recognition
Recent recognitions
View all -
Events
-
Media kit
- Overview Press tab for submenu items
TCS works hand in hand with world-leading investors.
Tata Consultancy Services LimitedNSE:TCSINR -
Management Commentary
-
Financials
-
News and Events
-
ESG
-
Resources
Overview
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
Top Results
Showing
10
01 - 07
You have these already downloaded
We have sent you a copy of the report to your email again.
Changing impulsive buying behavior into online marketing strategies
As customers increasingly shop online, adapting online marketing strategies in confectionery is a must to boost sales and enhance consumer experience. Some ways to do it include:
Ranking at the top of the search results
Leveraging conversational e-commerce for establishing connections with frequent shoppers
Investing in automation and digitalization to address customer queries, recommend products and walk them through the purchase journey online
Enabling one-click online checkouts to promote low value impulse purchases
However, to achieve this, organizations need to build a robust digital engagement strategy that helps consumers easily browse through the digital shelf, understand impulse buying behavior through analytics, and build a seamless phygital consumer experience.
Related reading
1/4
Consumer Goods & Distribution
Using Predictive Analytics to Ace the CPG Precision Distribution Game
White Paper
|
17 Feb 2025
Opens in new tab
2/4
Consumer Goods & Distribution
Driving Business Transformation with SAP Signavio
video
|
20 Jan 2025
Opens in new tab
3/4
Consumer Goods & Distribution
Harnessing the power of generative AI in the CPG value chain
White Paper
|
18 Jul 2024
Opens in new tab
4/4
Consumer Goods & Distribution
TCS’ Offering for Better Sustainability in CPG Value Chain
Solution
|
11 Jan 2024
Opens in new tab
Find out more
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?
©2025 TATA Consultancy Services Limited
©2025 TATA Consultancy Services Limited
- Privacy Notice
- Cookie Policy
- Accessibility Declaration
- Disclaimer
- Security Policy
- California Notice at Collection
- Customize Cookies
