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Thomson Dcruz

Senior Consultant and Analytics Solution Architect at Tata Consultancy Services.

Venkat Baskaran

Senior Consultant and Enterprise Architect at Tata Consultancy Services.


  • Organizations have invested in some sort of recommender system to boost sales. 
  • They need to define a strategic roadmap for hyper personalization leveraging AI/ML algorithms.
  • Building a unified hyper personalization engine that treats customer journeys as a holistic experience, will help organizations remain relevant and competitive.
  • To successfully implement a unified hyper personalization engine, companies need to integrate internal and external customer data and create rich personas for each customer, which can power personalized journeys.